ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Intersekt – Tiles Showroom in New Delhi, India by SPACES ARCHITECTS@kaNovember 21st, 2017 by Sumit Singhal
Article source: SPACES ARCHITECTS@ka The brief was to design a 1500 sq.m. showroom for a tile distributor in New Delhi, India. With the requirements of the client, came along the passion for their work over three generations in the tile industry. They wanted the showroom to be a museum in which they would showcase the tiles as their beloved possessions.  Open central aisle with display areas on either sides., Image Courtesy © SPACES ARCHITECTS@ka
 Niches on walls and hanging MS-frames to display decor tiles, Image Courtesy © SPACES RCHITECTS@ka The concept for the interiors would be justified by this statement – “A visitor is driven, through dark spaces, towards spots of lights on various colors & patterns of tiles creating the desired focus only on the product displayed.” This builds a sense of being in a museum with just the priced artefacts highlighted, which in our case are tiles.  Transition from daylight to dark interiors, Image Courtesy © SPACES ARCHITECTS@ka  Transition-from-daylight-to-dark-interiors, Image Courtesy © SPACES ARCHITECTS@ka So the objective became rather to create a museum cum experience center where people would spend hours to look, select and know about the kinds of tiles available in today’s market. Also the goal was to showcase the application of tiles to its maximum extent. The tiles were tested to its limits by using it for every possible application, in the floor, walls, ceiling, hanging elements, artefacts, sculptures, furniture and even lighting. This would educate the visitors about the much greener, less expensive and easily maintainable product.  Architects-Display-Area where a person can create a concept for his space with ease in temperature changing lights, Image Courtesy © SPACES ARCHITECTS@ka  Customised abstract MS discussion, Image Courtesy © SPACES ARCHITECTS@ka The showroom was intended to be placed in the ground and first floors. To create a sense of this volume and to connect both the floors, existing RCC slab was cut to create a double height space with large hanging ceiling lights over it. A reception table clad with 8 feet x 4 feet slim tiles is kept in the middle with the famous Barcelona chairs adorning the visitor area. The double height wall also has a backlit panel with the initial concept sketch of the building.  Mockup of a lounge with large format slim tiles and wallpaper on ceiling, Image Courtesy © SPACES ARCHITECTS@ka  Various Bar and Washroom Mockups with bright colours, Image Courtesy © SPACES ARCHITECTS@ka In the Ground Floor, a central aisle is planned with separate zones on both sides. These zones are created for different brands and kinds of tiles. To create the desired dark interiors, the partition walls are clad with dark colored tiles and multiple niches are created to display contrasting décor tiles. The ceiling and the exposed services are painted dark grey and panels of tiles are hanged using MS framework to show creative application. At some places to bring relief, cement grey texture paint has also been used.  Cantilevered Glass box extends to the landscape to create a connectivity between the interiors and the exterios, Image Courtesy © SPACES ARCHITECTS@ka  Evening View of the Building, Image Courtesy © SPACES ARCHITECTS@ka In the First Floor of the showroom, the client wanted to introduce a sanitary ware and wallpaper brand. So, various mock-ups are created of washrooms, living areas, bar etc. from which an architect or an interior designer can just select a complete concept for his project making it much easier. For example, each washroom mock-up has its own concept with matching tiles, wallpaper, vanity, sanitary ware, faucets, furniture, ceiling elements and lighting. In the central aisle, few free standing partitions are erected at angles to create a sense of mystery. Every step ahead takes the person through a new journey unveiling the different mock-ups ahead.  Washroom Mockup concept created with large format slim tiles and wallpapers, Image Courtesy © SPACES ARCHITECTS@ka  Showroom Entrance, Image Courtesy © SPACES ARCHITECTS@ka  Front Facade, Image Courtesy © SPACES ARCHITECTS@ka  Open planning with visual connectivity between mockups, Image Courtesy © SPACES ARCHITECTS@ka  Sanitary ware and Faucet Library, Image Courtesy © SPACES ARCHITECTS@ka  Image Courtesy © SPACES ARCHITECTS@ka  Image Courtesy © SPACES ARCHITECTS@ka  Image Courtesy © SPACES ARCHITECTS@ka  Image Courtesy © SPACES ARCHITECTS@ka  Image Courtesy © SPACES ARCHITECTS@ka
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