POPPEE The Designers’ Brands Collection Store in Beijing, China by Atelier Tree

Article source: Atelier Tree 

Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands’ jewelries and creates a shocking brand vision of POPPEE Collection store itself.

Image Courtesy © Shenme Li

• Designers: Atelier Tree
• Project: POPPEE The Designers’ Brands Collection Store
• Location: Ground Floor of Topwin Center ,No.1 South Sanlitun Road, Beijing, China
• Photography: Shenme Li
• Client: Beijing BoDi Trade Co.,Ltd
• Chief Architect: Casen Chiong
• Building Area: 32 m²
• Design Date: March – April of 2016
• Completion Date: June 2016

Image Courtesy © Shenme Li

Design inspiration derives from an amazing natural phenomenon–crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.

Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands’ jewelries, locate at different heights within visitors’ sight and deliver load up through gold stainless steel pipes with a diameter of 13mm.

Image Courtesy © Shenme Li

Image Courtesy © Shenme Li

The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm. This metal frame makes the golden cloud full with air and penetrated by lights, hence interesting tension is produced by the paradox between heavy gold and light cloud. Stress condition is clearly presented by pull rods which connect floating cloud with the exhibiting boxes below.

Image Courtesy © Shenme Li

Image Courtesy © Shenme Li

The linear golden metal pull rods, together with the transparent boxes, guide the movement of visitors and construct a space with a blurry boundary. The rival tension between upward and downward is permanently fixed in POPPEE. This small indoor project offers a stunning shopping experience with different scenes in every step.

With an inspiration starting from human visual experience, the project constructs a subtle connection between natural objects and artificial environment.

Image Courtesy © Shenme Li

Image Courtesy © Shenme Li

Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, an breathtaking and charming environment is created in this small space, which perfectly satisfies POPPEE’s commercial function of displaying and marketing.

Image Courtesy © Shenme Li

Image Courtesy © Shenme Li

Creative application of different properties of materials expresses the structural force of spatial installation poetically and produces different transparency on every layer, which can provide extraordinary ambient experience to the visitors entering the space.

Image Courtesy © Shenme Li

Image Courtesy © Shenme Li

Atelier Tree

Taking human beings’ body and spirit as the initial concern, Atelier Tree successfully completed both the planning of cities or countries with giant scale and the design of tiny products or installations through focusing research and practice on architecture. In terms of creating activities in a variety of fields including public affairs, culture, education, commerce and office business, Atelier Tree adds design energy and innovation value to many aspects of things and objects with the use of open transdisciplinary vision and intensive professional experiences. Both in the natural and artificial environment which is changing rapidly, Atelier Tree firmly intends to expand and define an new state of life both at present and in the future relying on the design team consist of independent architects and small groups, the design methods from the inside to the outside and the open and sincere design attitude.

Image Courtesy © Shenme Li

Casen Chiong, Image Courtesy © Atelier Tree

Image Courtesy © Atelier Tree

Image Courtesy © Atelier Tree

Image Courtesy © Atelier Tree

Image Courtesy © Atelier Tree

Tags: Beijing, China

Categories: Showroom, STORE

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