Principle M Showroom in Beijing, China by MDDM STUDIO

Article source: MDDM STUDIO 

MDDM STUDIO places two onyx slabs into a neutral environment made of concrete surfaces and white furniture

The new showroom of Principle M, a Beijing based tailored clothing label, features two entire onyx slabs in a white environment. The stones natural texture creates the focal points and introduces warm colors in a space designed to be simple and neutral to highlight the exhibited fashion pieces.

The main wall features the onyx slab, the company logo and hung products, Image Courtesy © Hector Pei

• Architects: MDDM STUDIO 
• Project: Principle M Showroom
• Location: Beijing, China
• Photography: Hector Pei
• General Contractor: Craftlink Limited, Andrew Cher
• Area: 200 sqm
• Year: 2017

The central drawer breaks the space diagonally guiding the clients into the showroom, Image Courtesy © Hector Pei

The ceiling and the floor, both in concrete, are the horizontal surfaces in which white big scale furniture pieces are inserted. A long white bench defines the perimeter of the space, while a suspended cabinet divides the showroom from the office area.

White simple furniture create a contrast to rough concrete surfaces, Image Courtesy © Hector Pei

Big natural onyx slabs are integrated as focal points, Image Courtesy © Hector Pei

A 9m long drawer diagonally crosses the entire length of the showroom and breaks the regularity of the space. This central piece guides the customers through the suits design process. As they enter the showroom, it welcomes and leads them to the design area where the customers meet the tailors to go through the fabric samples. While heading to the fitting room the customers can browse among other ready to wear accessories, exhibited in glass displays integrated into the drawers.

A curtain zones the fitting area, Image Courtesy © Hector Pei

A suspended cabinet divides the showroom from the office area and works as a display itself, Image Courtesy © Hector Pei

The drawer can be split in 4 modules transforming the showroom in different setting, to host special events like fashion or pop up shows.

Product display, Image Courtesy © Hector Pei

Just few materials define the space: fabric, metal, concrete, Image Courtesy © Hector Pei

Thin black steel profiles are used to frame display areas as well as to add more hanging points. For the suspended cabinet, several hanging displays can be arranged in different settings, according to collection changes.

The bar corner features dark pieces and a high counter on the window, Image Courtesy © Hector Pei

Hanging displays reflected in the mirror, Image Courtesy © Hector Pei

Five customized lamps, which feature the same black steel profile together with adjustable spotlights, are arranged in horizontal and vertical settings.

The colors of the onyx are highlighted by the neutral background, Image Courtesy © Hector Pei

Detail of the fabric-covered product display, Image Courtesy © Hector Pei

About MDDM STUDIO

Novel ideas and excellent execution are the aims of MDDM STUDIO, the italian-german architectural practice by architects Momo Andrea Destro and Margret Domko. Design oriented, the young design office ties together fresh approaches and high technical skills. Based in Beijing, MDDM STUDIO develops architectural and interior projects mostly in mainland China and in Europe and has received international recognition and awards.

MDDM STUDIO is constantly looking for talented young people to join its team.

Image Courtesy © MDDM STUDIO

Image Courtesy © MDDM STUDIO

Tags: Beijing, China

Category: Showroom

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