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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Key to Style in Tokyo, Japan by nendoJuly 8th, 2018 by Sumit Singhal
Article source: nendo “key to style” is the women’s fashion floor within the main building of the Seibu Shibuya department store. It is connected by a walk-way with the “COMPOLUX” floor on the third floor of the annex building that we designed in 2013, and has a more casual feel by targeting the young customer.  Image Courtesy © Takumi Ota
 Image Courtesy © Takumi Ota We wanted to create a dynamic setting while maintaining the connection with the “COMPOLUX” area that was inspired by a cozy European park.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Hence, we decided on the “mobile amusement park” that is held at parks as the design theme. The colours are based on a monotone colour scheme, while to add some accent the ceiling was coloured blue and wood was used in some parts, .which helps to enhance the colour and the sense of texture of the products.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota The design of the sales area is inspired by a circus tent, and the collection of the brands are arranged to give the impression of market stalls. The fixtures of the accessory floor were inspired by wagons.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota The flooring scheme of the “COMPOLUX” uses grey plastic floor tiles that are laid out in a herringbone style. To follow this scheme, we made the same colour change gently using the gradation effect along the passage that connects the annex bldg. and the main bldg..  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota In the “key to style” area we enhanced the contrast of the colours of the plastic floor tiles incorporating striped patterns. The sales area surrounds the escalator, around which a circular line is formed for people to walk through.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Cross shaped passages that run diagonally were added to this area in order to improve the flow of people and create a line of sight. The project became one of, not simply designing a space, but to think of theSeibu Shibuya department store as a whole and to expand the concept of COMPOLUX.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © Akihiro Yoshida  Image Courtesy © nendo
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