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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. A Switch of Mind | Kale at Cersaie 2017 in Bologna, Italy by Paolo CesarettiJuly 23rd, 2018 by Sumit Singhal
Article source: Paolo Cesaretti Our design for Kale’s new stand at Cersaie 17 pushes the company at the forefront of a new trend: a mutable and fluid ceramics market made of smaller numbers, higher quality and wider offer. It’s a simple, light design – almost a pop-up temporary showroom – along with a very iconic visual communication.  Image Courtesy © lorenzo pennati | denis molinari
 Image Courtesy © lorenzo pennati | denis molinari We used versatility as a conceptual frame. A low-definition modular design complemented with an external semi-transparent digital printed fabric skin. The modular elements are easily reusable giving shape to ever new display spaces and the fabric skin is a communicating surface providing always new messages and identity.  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari Adopting semi-transparent walls to display solid ceramic surfaces was a challenge. A radical choice indeed, a real switch of mind. We found a solution designing self standing displays organized in a continuous landscape of vertical and horizontal ceramic surfaces, thus placing the product collections at the core of the exhibition.  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari Celebrating the 60th anniversary of Kale Group, orange red banners hanging from the ceiling underline the Company’s timeline and highlights, gifting at the same time the welcoming lounge areas with a festive feel.  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © lorenzo pennati | denis molinari  Image Courtesy © Paolo Cesaretti
Contact Paolo Cesaretti
Categories: Exhibition, Interiors, Showroom |
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