Max Mara Flagship Boutique Aoyama in Tokyo, Japan by Duccio Grassi Architects

Article source: Duccio Grassi Architects

DUCCIO GRASSI ARCHITECTS had renewed and transformed the spaces of the MAX MARA flagship store of Tokyo, in the exclusive area of Aoyama.

In a corner position between Aoyama-Dori and Kotto-Dori, this space of over 400 square meters has one impressive facade and great visibility.

The exterior of the building, covered in pink granite and characterized by two large columns has been completely redesigned and made more current and consistent with the values of the brand. The design of this exterior has taken up the challenge of maintaining a unitary aspect without entering in conflict with the upper part of the building in which it is inserted in. The windows have been eliminated, the lower windows modified or closed, the columns incorporated in the new colored glass greige coating.

LED curved lines underline the importance of the store inside, Image Courtesy © DUCCIO GRASSI ARCHITECTS

• Architects: Duccio Grassi Architects
• Project: Max Mara Flagship Boutique Aoyama
• Location: Tokyo, Japan
• Software used: ArchiCAD, Cinema 4D
• Client: Max Mara Fashion Group
• Total Area: 500 smq
• Completion Date: September 2015

Corner view of the building with the renewed iconic facade, Image Courtesy © DUCCIO GRASSI ARCHITECTS

The façade is simpler and stronger, communicating energy and dynamism towards the center of the building itself, where the entrance is located, dominated by a large LED wall.

The game of volumes inside allows you to see the first floor facing cantilever double height on the entrance, while the rooms on the ground floor amaze because of their great height.

The ground floor is designed as a large open space where large volumes become almost sculptures: the study of materials and light plays a role of primary importance in creation of contrasts and in the volumetric composition.

At night the coloured glass leave space to luminous glass plates emphasizing the entrance, Image Courtesy © DUCCIO GRASSI ARCHITECTS

Central space with iron staircase leading up, Image Courtesy © DUCCIO GRASSI ARCHITECTS

The main material is light wood: with its simplicity it makes the environment at the same time bright and welcoming.

The staircase leading to the upper floor is exalted in its dynamic form and its materials thanks to the contrast between burnished metal and light wood, becoming a strong element characterization.

The first floor unlike the ground floor, is conceived as a succession of multiple environments intimate and collected delimited by volumes and furnishings: in these more private rooms there are more exclusive Max Mara collections.

Padded walls and custom made furnishing, Image Courtesy © DUCCIO GRASSI ARCHITECTS

Wood light and metal set the scene for renowed brabd products, Image Courtesy © DUCCIO GRASSI ARCHITECTS

In particular, the VIP area is enclosed within a sculptural volume that appears suspended between the two levels, whose materiality is enhanced by the contrast with the soft and warm colors predominant in the store: the metal mix that covers it is composed of two handcrafted materials, treated and etched in a different way, combined with a few inserts in platinum glass that give preciousness and uniqueness.

Volumes combination builds a comfortable and unexpected setting, Image Courtesy © DUCCIO GRASSI ARCHITECTS

General view of the boutique, Image Courtesy © DUCCIO GRASSI ARCHITECTS

This important store makes the Japanese capital a fundamental step in evolution of the Max Mara concept, a process that keeps brand recognition strong but without ever repeating.

Traditional materials, now iconic and part of the brand identity are expertly.

Custom made fabric dividers for the shoes area, Image Courtesy © DUCCIO GRASSI ARCHITECTS

Dark grey fabric points out shoes lit in circle, Image Courtesy © DUCCIO GRASSI ARCHITECTS

VIP fitting room acts as a special volume, Image Courtesy © DUCCIO GRASSI ARCHITECTS

Different rooms for more privacy and special items, Image Courtesy © DUCCIO GRASSI ARCHITECTS

Tags: Japan, Tokyo

Categories: ArchiCAD, Boutique, Cinema 4D, Interiors

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