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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. La Farcia in Turin, Italy by AMlabSeptember 12th, 2018 by Sumit Singhal
Article source: AMlab A project out of ordinary, borned by an idea of the chef Flavio Ghigo, to re-discover the piedmontese cooking excellence and re-interpreted fast food formula. Creativity and tradition blend themselves to give life to gourmet sandwiches.  Image Courtesy © Davide Molineris
 Image Courtesy © Davide Molineris Aim Among the streets of Turin, La Farciastores propose an experiential journey between bread excellence made by old way and the exaltation of tradition’s flavours. The project reinterprets fast food formula in an innovative key, where the real luxury is the awareness of what itself eat. La Farcia remembers values and traditions of our country through a handmade ambient able to tell an authentic story and to live to customers a memorable experience. Spaces propose a vintage and cozy atmosphere, re-created inside chromatic and material combinations that develop themselves around a unique protagonist: the sandwich and its fillings.  Image Courtesy © Davide Molineris  Image Courtesy © Davide Molineris Concept An ambient able to capture attention and cause curiosity through all elements that build a relationship with client. An atmosphere that speak about culinary discovery and innovation.  Image Courtesy © Davide Molineris Materials Colors and materials have been carefully selected to recreate a welcoming and authentic atmosphere that brings out the emotions of childhood: the suspended lighting recalls the intimacy of the family environment, the formica of the tables is inspired by the school desks and the rough iron of the furnishing structures recalls an industrial atelier. The communication of the store attracts the customer, orients him in the choice of the gourmet sandwich and invites him to discover the story and the values of La Farcia.  Image Courtesy © Davide Molineris
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