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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Baltic Club in Montreal, Canada by IVYSTUDIOOctober 7th, 2018 by Sumit Singhal
Article source: IVYSTUDIO Following the success of their first stationary boutique, the Baltic Club owners opened a second location in Montreal, this time on Mount-Royal Avenue in the Plateau borough. Despite its great location in the heart of the city, the selected space has one important constraint: its narrow width of 9’6” made it quite a challenge for dynamic circulation and product display. The objective was to design a functional space that truly portrayed the playful world found in the company’s varied products.  Image Courtesy © IVYSTUDIO
 Image Courtesy © IVYSTUDIO To begin, the space was brought back to its initial state: the laminate floors were stripped down to the original hardwood underneath, typically found in the buildings of the area. The furnishings have then been designed as being truly integrated into the architecture. The various displays are all arranged organically in the space to help guide the wandering customers while simultaneously creating a unique environment for each type of product sold. The curvy shapes and unusual proportions of the decor are a materialization of Baltic Clubs whimsical illustrations. The color chart consists of three shades of peach, together enveloping the entire room and providing an overall warmth and hospitality to the shop. Finally, the window display acts as an extension of the store projecting itself onto the street, attracting passersby and proudly affirming its presence on the Avenue.  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO  Image Courtesy © IVYSTUDIO
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