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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Niannujiao _ Jiaoding Flagship Concept Store in Beijing, China by PRISM DESIGNOctober 18th, 2018 by Sumit Singhal
Article source: PRISM DESIGN The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. Target customers are women between the ages of 30 and 40. Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.  Image Courtesy © Katsumi Hirabayashi
 Image Courtesy © Katsumi Hirabayashi We decided to focus on balancing neutrality without breaking the two personalities. The new concept is ‘balanced neutral’ We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio. The world is full of many things and information. People’s hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © Katsumi Hirabayashi  Image Courtesy © PRISM DESIGN
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