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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Aesop Duke of York Square in Chelsea, London by Snøhetta

 
November 6th, 2018 by Sumit Singhal

Article source: Snøhetta

Situated in Chelsea, London, the store’s design is inspired by the contextual relevance of the location combined with an influence of futuristic elements. The result is an interior characterized by classic architypes, a pale red color palette, and stainless-steel elements.

An existing column is used as the starting point for the store’s layout. From this centralized column, 12 arches stretch towards the perimeter walls. This series of arches function as a key element in creating a sense of organizational hierarchy, establishing visual separators within the space. The arches are clad in a clay based plaster with a subtle gradient color, ranging from a lighter base to a darker shade. Illumination from between the arches further emphasizes the gradient effect.

Image Courtesy © Snøhetta

  • Architects: Snøhetta
  • Project: Aesop Duke of York Square
  • Location: Chelsea, London

Image Courtesy © Paola Pansini

Expanding out from the centralized column, a sink in a circular shape establishes itself as the natural meeting point of the store. The sink, which is an integral part of all Aesop’s stores, appears as a hovering water mirror reflecting the light and colors of the ceiling. Made from polished stainless steel and glass fiber, the sink becomes a focal element, while simultaneously allowing for an optimized flow of people within the space.

The walls, ceiling, and arches are clad in a pink-pigmented clay based plaster, giving the space a royal rose-color. The clay plaster is delivered by Clayworks, and sourced from South West counties of England. This simple and clear color palette is contrasted by extensive use of steel in the other custom elements of the store.

Image Courtesy © Snøhetta

Image Courtesy © Paola Pansini

The contrasts created by the rough surfaces of the walls against the soft, polished expression of the clear stainless-steel shapes, the play with color gradients, as well as the changes in light throughout the space, all underline a sense of depth to the design. Combined with the traditional arches and futuristic elements such as the sink, the design aims to trigger customer’s sense of curiosity.

Aesop Duke of York Square is the seventh Aesop store designed by Snøhetta. Other stores include Aesop Prinsens Gate (Oslo), Aesop Homansbyen (Oslo), Aesop Grabenstraße (Düsseldorf), Aesop Fasanenstraße (Berlin), Aesop ION (Singapore), and Aesop Raffles City (Singapore).

Image Courtesy © Paola Pansini

Image Courtesy © Snøhetta

Image Courtesy © Snøhetta

Image Courtesy © Snøhetta

Image Courtesy © Snøhetta

Image Courtesy © Snøhetta

Image Courtesy © Snøhetta

Image Courtesy © Paola Pansini

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Categories: Interiors, Retail, Shop, STORE




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