Changsha Super Outlet in China by Jean-Pierre HEIM and

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Changsha Super Outlet in China by Jean-Pierre HEIM and Associates Inc.

November 29th, 2018 by Sumit Singhal

Article source: Jean-Pierre HEIM and Associates Inc.

Let Out Your Dream! By SASSEUR.

Key words: symbolic, cocoon, future, nature, eco-friendly.

The silk Road has always been a destination for Jean-Pierre Heim’s travels from the Mediterranean to Central Asia and then to China though cultures and countries, his travels had always a destination to embrace local culture, tradition and architecture.

Changsha city, known as one of the key knots of the silk road, the new economical “Road and Belt”. This new Sasseur Super Outlet, designed by architect Jean Pierre HEIM, developed by Sasseur Group will take place in Changsha province of Hunan. The new Sasseur concept is travelling now in China under a new reunited brand and architectural design by architect Jean Pierre HEIM.

Under a new Slogan “LET OUT YOUR DREAM!” which the anagram of SUPER OUTLET Sasseur is repositioning its brand under the COCOON symbolic design of the new economical vision in China.

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

Architects: Jean-Pierre HEIM and Associates Inc.
Project: Changsha Super Outlet
Location: Changsha City, Hunan Province, PR China
Client: SASSEUR Group
Marketing Branding: Mei PETERKOVA
Interior Space Area: 210000 Sqm
Design Starting Date: November 2017
Design Finish Date: January 2018
Construction Starting Date: February 2018
Construction Finish Date: December 2018

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

From the old silk road to the new silk road

From the Silk Road leading from an historical background of China to the most advanced retail Eco system gathering the most powerful trends in the retail industry. Sasseur Super Outlet created a new concept of Education through 3 major activities:

1-The province agriculture products sold underneath one roof;

2-Sports Educational events activities around the Sport retail industry;

3-Children events cultural space such as introduction to technology of the future.

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

Changsha will host this Eco-system in the city by being a destination of dream in a huge residential area. A fresh destination with Green Energy and Green physical design with an eco-sphere dream façade and interiors. Nature will immerge into an Urban City density such as a residential skyscraper around a shopping area.

3 Entrances will be positioned into 3 dynamic angles:

1- One parking entrance leading to the main atrium.

2 – A main entrance in the corner.Glass façade with green house tropical botanical garden framed by 2 brick towers will bring the brand identity of SASSEUR shopping Super Outlets.

3 – A third entrance to the Luxury Brand areas such as + 39 Italian Brand and +33 French Brands.

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

All entrances with be sheltered by a spine like an awning to protect visually the entrance.

The entrance Cocoon atrium is characterized by the Cocoon roof top Symbol of SASSEUR shopping center. This Oval Atrium is the main access for pedestrian to access the largest covered Atrium in Changsha. The main Atrium is the Eco Sphere and the Spirit of the shopping center.

An unusual three-dimensional sphere of 5 floors high will be the air bubble of the shopping center with a botanical tropical “Dream Eden Garden “of the shopping area. It will be an event by itself with LED Light and Waterfalls, with exotic plants and trees, birds and a bamboo structural “house in the tree”.

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

Dreaming is the goal of this Sasseur Shopping center. “LET OUT YOUR DREAM!’’

A cocoon media center is taking place in the huge atrium and will be a destination for media event such as concert, fashion runway or sport activities. The luxury Brand activities will be located between the Italian space a French Brand-new concept open space store.

The cinema Atrium will be an Hollywood like dinner style opening into the sport atrium looking down at sport activities while waiting for movies and have a great entertainment feeling such as a huge Ticket office.

All under a star vaulted LED sky.

Image Courtesy © Jean-Pierre HEIM and Associates Inc.

: Image Courtesy © Jean-Pierre HEIM and Associates Inc.

Contact Jean-Pierre HEIM and Associates Inc.

Tags: Changsha, China

Categories: Master Plan, Retail, shopping center

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