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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Choclab in Hangzhou, China by Yebin Interior DesignDecember 17th, 2018 by Sumit Singhal
Article source: Yebin Interior Design In 2017, the legendary French boutique Colette permanently closed. The Shanghai store of Triple-Major also declared closing. The shutting down of these two boutique leaders brought surprises to the entire business; yet many other boutique stores in China continued flourishing, as more than a thousand have now appeared—therefore, a clear commercial proposition, a unique understanding to pop culture, and a deep evaluation of humanity have become crucial rules in order to stand out from this rave of multi-brand boutique stores. As a multi-brand boutique that brings together hot seasonal items from trendy brands and fashion weeks all over t……..he world, CHOCLAB collaborates with YEBIN DESIGN and tries to interpret the contemporary human centered design by proposing a new idea for commercial space—“new interpretation with the right amount of balance”.  Image Courtesy © Steady cam
 Image Courtesy © Steady cam Unlike most multi-brand stores that expose huge internal areas from outside, CHOCLAB abandons an open design in the storefront; but instead, uses a facade with geometrical combination, and a door that seems to be permanently closed. This ritualistic entrance is an attempt on the contradicting experience of private and prying. Only through a closer look can people discover a line of golden holes, and a window with the store’s name written on it. And only through them, can people get a vague glance of what’s inside the store. People wants their own privacy, yet cannot control their urge to pry into other’s privacy—this is the concept that YEBIN DESIGN and CHOCLAB want to express. This design attends to private space, yet is not entirely sealed off, therefore triggers the desire of wanting to go explore inside.  Image Courtesy © Steady cam  Image Courtesy © Steady cam 1F：An art space with criss-crossing geometric patterns In both working and living, people like to have bright and open environment in order to keep a positive atmosphere; in the same time they need independent space for thinking and retreating. The first floor of CHOCLAB uses a simple and bright structure: by using white that gives plenty of space to imagination, and a vibrant lively gold, the visual entity becomes more spacious; while using criss-crossing geometric patterns to divide the space into several zones to enhance a visual connection. While socializing among people, we always first look into their faces, and then, their attires. From this perspective, YEBIN DESIGN develops a face-to-face showing rack that extends from human faces. This incorporates the experience of socializing, and implies that fashion is not only an art of people, but also a way of communicating.  Image Courtesy © Steady cam  Image Courtesy © Steady cam According to the positioning of CHOCLAB, the store doesn’t require packed showing areas, therefore, YEBIN DESIGN didn’t choose any complicated decorations or closely connected structural division. The route entering the space is diverse and the flow is distinct. All the details on the exhibiting points can lead audiences to better focus on the products. On the first floor, the staircase that goes to the second floor hides behind the projection wall. This goes along the concept of concealing, which is manifested on the storefront. Cone, line, and square—the use of these geometric characters effortlessly joins together a lively and chic atmosphere. The staircase is divided with the same gold and white color, The peculiar decoration around the corner strikes attentions, and makes people wonder about the ‘secret’ hidden upstairs.  Image Courtesy © Steady cam  Image Courtesy © Steady cam 2F：Detailed Consideration for Materials Fast paced modern life can be sometimes quite dull, people want to experience different possibilities. The way that the fashion designers treat materials has inspired YEBIN DESIGN to think about the importance of the sense of handcrafting, three-dimensional cutting, and deconstruction that creates conflicts. Coming up to the second floor, the use of iron black wall, stalls, and slightly warm toned leather in large areas are all filled with traces of craftsmanship, as the materials are all polished by hand. The various possibilities of the materials unintentionally bring more mystery into the space.  Image Courtesy © Steady cam  Image Courtesy © Steady cam The big yet harmonious metallic human shaped sculpture shines silver, It correlates to how men and clothings are mutually affected, while functioning as exhibiting racks and merge into the spatial dynamic. Every individual has a distinct character, and fashion is often its most straightforward expression. YEBIN DESIGN starts from human centered thinking, and tries to embed this concept into the whole spatial style. The dislocated metallic cones and the black chairs in the hallways reveals a meticulously arranged casual.  Image Courtesy © Steady cam  Image Courtesy © Steady cam 2F：CHOCLAB KITCHEN —Innovative Lifestyle On the second floor, left side of the stairs belongs to clothing collections, while the CHOCLAB KITCHEN is tucked away in the right side. In Chinese there’s a four word idiom saying: “wear, eat, live, travel”, which refer to the four basic necessities of life. Clothes and food are equally important, yet modern people not only pursue simply filling up the stomach, but a satisfaction from both dining service and environment. The second floor continues with the slightly warm color palette, by using a combination of clearly defined black iron, red copper, and light toned leather. The two sections are distinctly divided, yet still have interaction and connection. In this spatial dynamic under a commercial logic, new underlying emotional paths and feelings arise.  Image Courtesy © Steady cam  Image Courtesy © Steady cam Eating is both a intimate matter, yet also an crucial way to socialize with other people. A state of “divided while connected” is inevitable in such socializing. It is especially difficult to handle the relationship between the restaurant and the clothing store due to smell. YEBIN DESIGN erects surface as wall, yet breaks the wall to create order: in the original space, several vertical independent walls are built to function as the dividing surface between the space.  Image Courtesy © Steady cam  Image Courtesy © Steady cam On the wall, as well as exhibiting props, the various cut, convex, and concave, reconstruct a new order of the surface. This order is again broken by adding the transparency on the lower part of the wall, implicitly building a “overlap” among the two spatial entities. Commercial design is not just about the shop itself, but also the culture phenomenon behind it, and a experience-oriented visual display; it is also about building a platform, a human-centered interpretation, a diversified service, as well as a living and socializing circle based on the buyer’s selection of trend. Through a thorough thinking of the business, s scene experiment based on human nature, and a deconstruction of the spatial composition, YEBIN DESIGN creates new interpretation in the CHOCLAB project, and will carry on such approaches in various ways in future design projects.  Image Courtesy © Steady cam  Image Courtesy © Steady cam  Image Courtesy © Steady cam  Image Courtesy © Steady cam  Image Courtesy © Steady cam  Image Courtesy © Steady cam  Image Courtesy © Yebin Interior Design  Image Courtesy © Yebin Interior Design  Image Courtesy © Yebin Interior Design  Image Courtesy © Yebin Interior Design  Image Courtesy © Yebin Interior Design
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