ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Valextra in Hong Kong by Max LambDecember 18th, 2018 by Sumit Singhal
Article source: Max Lamb Excellence, quality and elegance: three values typical of Made in Italy, which Valextra has been representing and exporting worldwide. Through its timeless, elegant creations, shown in boutiques designed by the world’s most respected talent, the brand made discreet and refined luxury its signature style, becoming a global ambassador for aesthetic research and creativity. After Kengo Kuma’s redesign of the Milanese boutique, and the new flagship stores in London and Chengdu, Valextra picked Hong Kong as its next Asian destination. The project was entrusted to British designer Max Lamb, one of the most critically acclaimed designers worldwide.  Image Courtesy © Studio Kevin Mak
 Image Courtesy © Studio Kevin Mak Ever since the brand’s creation 80 years ago, the link between tradition and modernity has been one of the key elements of Valextra’s vision. To bring a sense of Italian architectural tradition to Hong Kong, Max Lamb decided to pay tribute to the company’s home country, with a new interpretation of a quintessentially Italian material such as the Venetian terrazzo, creating a bespoke pattern. The material features on every corner of the boutique, from floors and walls to the large counter and shelves, all created with the reinterpreted terrazzo. It’s a material with a smooth, luminous surface, dotted with small stones in different shapes and colours, which transports visitors to a new dimension that is both material and immaterial, where Valextra’s collections appear suspended between time and space. It’s an optical total look, whose pragmatism brings to life Valextra’s vivid colour palette.  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak The bright hues and the soft texture of the brand’s signature leather punctuate the external walls of the boutique, in playful contrast with the solid aesthetic of the surroundings. Just as the British designer’s characteristic mono-material approach to create innovative space arrangement is a signature element of his oeuvre, Valextra’s products perfectly embody the discreet elegance so typical of the Milanese.  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak The Barrisol ceiling is equipped with invisible spotlights which illuminate the space giving it an unusual aura; below, the Valextra creations are displayed like small Made in Italy masterpieces, works of art created through the savoir faire and dedication to quality typical of the country.  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak The brand’s collections, shown like precious leather jewels, suitably embody Valextra’s mission to export its excellence beyond the Italian borders, constantly reinventing its offer while staying faithful to its values. Each Valextra boutique has a strong, unique identity, which exists within a system that is as eclectic as it is coherent, demonstrating the company’s constant wish to keep traditions alive while looking to the future.  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak  Image Courtesy © Studio Kevin Mak
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