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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Electrolux Innovation Factory in Porcia, Italy by Degw ItaliaMarch 25th, 2019 by Sumit Singhal
Article source: Degw Italia Electrolux’s Innovation Factory is a place for experimenting with new ideas, a flexible setting where Electrolux’s partners and other potential players from the world of R&D can work together, interact and promote effective and innovative synergies. Designed and constructed under the supervision of DEGW – a brand belonging to the Lombardini22 Group focused on the integrated design of workplaces – is a 1000 m² space inside the old Electrolux manufacturing plant in Porcia (Pordenone), which is the result of restructuring the main factory on the old industrial site set up by Lino Zanussi in 1954.  Image Courtesy © Degw Italia
 Image Courtesy © Degw Italia DEGW tackled this intriguing Industry 4.0 project by enhancing the site’s industrial appearance (and hence holding onto the premise’s most valuable features, such as the original vaults and floor) and contaminating it with the flexibility and “sleekness” of contemporary collaborative processes. Various thematic and business areas have their own bespoke and, at the same time, interlaced configurations in one spacious setting constructed out of just a few basic materials (concrete, glass, rough wood, sheet metal and synthetic/natural greenery) used for all the space’s surfaces, finishes and furniture.  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia The layout, in sequence from the entrance, is: the self-service coffee bar area with adjacent kitchen area; the relaxation area with a showcase-gazebo whose wooden structure accommodates various functions within a homely-designed wireframe; a creative area on a synthetic lawn with a real tree in the middle casting shadow over simple seats surrounded by mobile open-shelved backdrops; an operating area with 24 open workstations and a more sheltered start-up area with 8 workstations. The sequence is completed by a conference area in the shape of a sauna and in informal flexy area. A wooden terrace extends from the creative area to the mansard “Terrace” with enclosed booths for concentrating in privacy set behind an expanded metal balustrade overlooking the laboratory below: a 250 m² “lab” where you can explore high-speed prototyping, 3-D printing and other systems such as COBOTS and wearable devices for workers at Electrolux factories.  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia Exposed plants and systems, untreated surfaces and materials, openings, transparency and movable lightweight furniture make this Innovation Factory a “rugged” space that is both warm and sophisticated, where all the operations functionally and visually combine into a contaminated and flexible whole, which, with just a few simple adjustments, can be adapted to various needs: both present and future, because the project has left number of openings towards other adjacent spaces to cater for potential extensions. For Alessandro Adamo, Director of DEGW and partner at Lombardini22, “Electrolux Innovation Factor is a genuinely innovative project providing a lively, open and high-tech space encouraging cooperation and stimulating new ideas. We are proud and extremely happy to have made our own contribution to Electrolux’s forward-thinking vision”.  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia “The DEGW team grasped the spirit of the project perfectly – according to Giovanni Pacini, Global Director of Electrolux’s Digital Industrial Operations – and right from the start was equally enthusiastic about our challenge: creating the Innovation Factory is a real enterprise and big gamble for our group, which will hopefully lead to other similar spaces being designed on other continents over the next few years. It was equally exciting to convert (in just a few months) this old abandoned factory into the vibrant and energised space it is today: ready to inspire and accommodate leading minds and provide the chance to focus together on a collaborative, digital future!”  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia  Image Courtesy © Degw Italia
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