Paul Bassett Cafés in Seoul, South Korea by spinoff co.,ltd

Article source: spinoff co.,ltd 

The Paul Bassett coffeehouses are a popular chain of cafés in Korea named after Australian World Barista Championship winner Paul Bassett.

Ichiro Shiomi, director of the Tokyo firm spinoff, handles interior design for the chain, and so far he’s completed over one hundred Paul Bassett cafés.

Image Courtesy © Nacasa & Partners Inc.

• Architects: spinoff co.,ltd
• Project: Paul Bassett Cafés
• Location: Seoul, South Korea
• Photography: Nacasa & Partners Inc.
• Design Team: Mai Shishikura / spinoff co.,ltd.
• Area: 591.11㎡

Image Courtesy © Nacasa & Partners Inc.

Located at the gateway to the trend-setting Hannam district of Seoul, between the Han River and Nam Mountain, this flagship store packs all the appeal of the Paul Bassett brand into one building. The brand’s trademark red crown sits atop the glass façade, which is bookended inside and out by brick boxes. At night, the building becomes a giant showcase displaying the unique character of each floor.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

The six floors are devoted to six concepts intended to ensure customers enjoy their coffee to the utmost: Espresso Bar, Roast Works, Coffee Library, Barista Training, Roof Garden, and Coffee Lounge. Each material and meticulously designed space reflects these concepts. A stairway leading from the basement to the rooftop highlights the company’s path over the years.

Coffee, baristas, and quality spaces—these are the ingredients that come together to create memorable experiences, inspiring baristas to reach for new heights and broadening the brand’s worldview.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

Image Courtesy © Nacasa & Partners Inc.

Tags: Seoul, South Korea

Categories: Cafe, Interiors

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