Nescafe Dolce Gusto Store in Shanghai, China by SODA architects

Article source: SODA architects

SODA Architects believes that the commercial space in the future will be an intelligent terminal that people can enter and a brand-new integration of multimedia technology and space functions. Entrusted by Nestle, SODA Architects has built the world's first concept store for Nescafe Dolce Gusto, which is a pioneering practice of this space design concept.

In order to highlight the innovative, colorful and optimistic spirit of the brand, we regard the product itself the “capsules” as the most basic element of the space and invisibly integrate the interactive media technology. We have designed a unique multimedia ” pixel gate” and ” invisible screen” for Nestle.

Outdoor, Image Courtesy © Chen.Xiyu

• Architects: SODA architects
• Project: Nescafe Dolce Gusto Store
• Location: No.575Huaihaizhonglu, Shanghai, China
• Photography: Chen.Xiyu
• Software used: SU, Rhino, 3D for Nescafe project
• Lead Designer: Jiang.Yuan& Song.Chen
• Design Team: Chen.Fei, Liu.Panpan, Qiang.Zhiwen, Wang.Shan, Hao.Zhiyuan, Wang.Yueha, Shi.Mingchunjian, Chen.Xinru
• Constructor: Shanghai RED Marketing Services CO.,Ltd
• Gross Area: 40m²
• Design & Completion Year: 2018

Outdoor, Image Courtesy © Chen.Xiyu

The 3-meter x 3-meter colorful ” pixel gate” facing Huaihai Road is composed of 3,000 Dolce Gusto capsules, of which about 1,000 white capsules are filled with programmable LED light beads to present interesting dynamic images through programs.

Inside the space, strips of ” colored ribbons” composed of capsule boxes and translucent mirror walls are used as decorations. The ” color ribbon” extends from one wall to the ceilling, and through the reflection of translucent mirror surface, the whole space is wrapped in the bright color of the capsule, thus enhancing the visual experience of the originally narrow space.

Outdoor, Image Courtesy © Chen.Xiyu

Outdoor, Image Courtesy © Chen.Xiyu

When people approach the translucent mirror in the room, they will suddenly find the floating multimedia images on it. In fact, this is an ” invisible” interactive display screen hidden behind the mirror, turning the mirror wall into a ” giant screen” that can be touched.

Mirror wall not only has the function of reflection, but also acts as a medium of communication, increasing the versatility of the wall and providing people with a brand-new space experience.

Interior & mirror wall, Image Courtesy © Chen.Xiyu

Interior, Image Courtesy © Chen.Xiyu

Capsule rainbow, Image Courtesy © Chen.Xiyu

Hidden screen, Image Courtesy © Chen.Xiyu

Interactive screen, Image Courtesy © Chen.Xiyu

Capsules gate, Image Courtesy © Chen.Xiyu

Pixel door, Image Courtesy © Chen.Xiyu

Capsule rainbow, Image Courtesy © Chen.Xiyu

Tags: China, Shanghai

Categories: Rhino, STORE

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