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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Payi Payi in Panchkula, India by Studio Ardete Pvt. Ltd

 
October 22nd, 2019 by Sumit Singhal

Article source: Studio Ardete Pvt. Ltd

Payi-Payi Departmental store is concept evolved from the new age retail in the era of stiff competition  from e-commerce. The design was un-conventional attempt for the typology of the space.

Image Courtesy © Ar. Purnesh Dev Nikhanj

  • Architects: Studio Ardete Pvt. Ltd
  • Project: Payi Payi
  • Location: SECTOR 20, Panchkula, (Haryana), India
  • Photography: Ar.Purnesh Dev Nikhanj
  • Area: 5953 Sqft
  • Name of Designer: Ar. Badrinath Kaleru
  • Design Team: Ar. Badrinath Kaleru, Ar. Prerna Kaleru, Ar. Anusha Sharma, Ar. Mehak Gupta

Image Courtesy © Ar. Purnesh Dev Nikhanj

The Dark grey tones and neutral oak tones forms a neutral setting and lets the product  becomes an artefact. The variety of ceiling textures breaks the conventional movement pattern created by placement of racks in the store. The design of the store had a bold ceiling, which varies level, various textures ,which form a very strong contact in addition to its form. Pop Up stores add a further accentuation to store creating unique micro ambience.

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

The twin level store greets the customers with dramatic dark ambience, which focus only on the objects. The new store arrivals are stacked in the angular, stacked oak boxes facing towards the customers forms  a natural invitation. The lower level which mostly houses hold products as crockery, a small play zone for kids and a interesting shelving inspired from a tree shaped.

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Ar. Purnesh Dev Nikhanj

Image Courtesy © Studio Ardete Pvt. Ltd

Image Courtesy © Studio Ardete Pvt. Ltd

Image Courtesy © Studio Ardete Pvt. Ltd

Image Courtesy © Studio Ardete Pvt. Ltd

Image Courtesy © Studio Ardete Pvt. Ltd

Image Courtesy © Studio Ardete Pvt. Ltd

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Categories: Shop, STORE




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