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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Payi Payi in Panchkula, India by Studio Ardete Pvt. LtdOctober 22nd, 2019 by Sumit Singhal
Article source: Studio Ardete Pvt. Ltd Payi-Payi Departmental store is concept evolved from the new age retail in the era of stiff competition from e-commerce. The design was un-conventional attempt for the typology of the space.  Image Courtesy © Ar. Purnesh Dev Nikhanj
 Image Courtesy © Ar. Purnesh Dev Nikhanj The Dark grey tones and neutral oak tones forms a neutral setting and lets the product becomes an artefact. The variety of ceiling textures breaks the conventional movement pattern created by placement of racks in the store. The design of the store had a bold ceiling, which varies level, various textures ,which form a very strong contact in addition to its form. Pop Up stores add a further accentuation to store creating unique micro ambience.  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj The twin level store greets the customers with dramatic dark ambience, which focus only on the objects. The new store arrivals are stacked in the angular, stacked oak boxes facing towards the customers forms a natural invitation. The lower level which mostly houses hold products as crockery, a small play zone for kids and a interesting shelving inspired from a tree shaped.  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Ar. Purnesh Dev Nikhanj  Image Courtesy © Studio Ardete Pvt. Ltd  Image Courtesy © Studio Ardete Pvt. Ltd  Image Courtesy © Studio Ardete Pvt. Ltd  Image Courtesy © Studio Ardete Pvt. Ltd  Image Courtesy © Studio Ardete Pvt. Ltd  Image Courtesy © Studio Ardete Pvt. Ltd
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