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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Wonderland in Shanghai, China by pc-|< paolo cesaretti Arch-

 
February 4th, 2020 by Sumit Singhal

Article source: pc-|< paolo cesaretti Arch-

Jomoo is a kitchen and bathroom manufacturer with a dominating position in the Chinese market. Its operations directly cope with a growing demand for residential interior design – coming from the rising young Chinese middle class – thus setting new standards in people’s taste and lifestyle.

Image Courtesy © Luca Rotondo

  • Architects: pc-|< paolo cesaretti Arch-
  • Project: Wonderland
  • Location: Shanghai, China
  • Photography: Luca Rotondo
  • Client: Jomoo Kitchen & Bath Co, Ltd.
  • Creative Direction: Paolo Cesaretti
  • Design Team: Paolo Cesaretti, Marianna Cristofaro, Camilla Vallini
  • Visual Design: Claudia Astarita
  • Contractor: Pico Co Ltd
  • Area: 750 Sqm

Image Courtesy © Luca Rotondo

Enhancing this aspect we chose to design a unexpected space, more symbolic than advertising, more narrative than descriptive. Vibrant degrade colors on a total white background and some abstract architecture contribute to an immersive exhibition, giving life to a playground for adults. A space that delivers a remarkable experience rich in suggestion and information.

An abstract landscape frames four different buildings and experience areas. It’s a representation of the future, when the tension between natural and artificial will be solved and boundaries will be blurring defining a new whole. Each building is home for one of Jomoo’s top collections. Around them, visual design – through clear and simple images – helps to establish a connection with the topics of the exhibition: purity, simplicity, health, quality of life.

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © Luca Rotondo

Image Courtesy © pc-|< paolo cesaretti Arch-

Tags: ,

Categories: Interiors, Trade Fair Centre




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