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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

KevinShoes Store in Ghent, Belgium by WeWantMore

February 21st, 2020 by Sumit Singhal

Article source: WeWantMore

Yes, people do still buy their shoes offline. And no, finding that perfect pair within a sizable store doesn’t need to feel like a shoe overdose. Enter WeWantMore and their cubed approach on a large footwear store located in Ghent, Belgium. 750 m2 to be exact. A size that turned out the be the challenge as well as the solution for the design of the new KevinShoes store. The Antwerp based design studio divided, colour bombed and conquered, turning a substantial retail space into a cohesive cluster of tailored footwear zones.

Image Courtesy © BILD studio

Architects: WeWantMore
Project: KevinShoes Store
Location: Ghent, Belgium
Photography: BILD studio
Construction Cost: 625 K
Total Area: 750 m2
Duration: September 2018 – August 2019

Image Courtesy © BILD studio

Divide, colour bomb and conquer An industrial venue this vast can easily feel overwhelming and cold. By creating distinct spaces within a space WeWantMore immediately dealt with that issue. You can still read the entire room in a flash upon entering, but once in a tailored zone, you feel cared for and catered to.

Each of the dedicated zones offers a slightly different shopping experience. The sneaker section is an installation made up out of 4400 blue bricks. Street vibe and neon lights included. The boutique area displaying premium woman’s footwear feels a bit more intimate. It’s a secluded cube shaped by a semitransparent wall of elastic ropes. 2600 m of lines are strung between a metal framework. The kids areas are kids sized. Meaning: not reaching higher up than the actual height of child, making up for two more playful, treasured zones. They are encircled by the outer lanes of the remaining women’s and men’s shoes.

Image Courtesy © BILD studio

WeWantMore blended the entire cluster of planes and areas together by a vivid Yves Klein blue colour scheme. The design studio consciously used non-solid materials to maintain an airy, yet cohesive atmosphere throughout the space. The bricks, ropes and frames each add a certain feel to their zone, but don’t prevent you from grasping the feeling of freedom and opportunity upon entering the store.

“By creating distinct spaces within a space, we played into the urge to explore and the excitement that goes along with it.”

“The sneaker section is an installation made up out of 4400 blue bricks. Street vibe and neon lights included.”

“The boutique area feels a bit more intimate. It’s a secluded cube shaped by 2600 m of elastic ropes.”

“You can still read the entire room in a flash upon entering, but once in a tailored zone, you feel cared for and catered to.”

Image Courtesy © BILD studio

Contact WeWantMore

Tags: Belgium, Ghent

Categories: Interiors, Shop, Showroom

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