Standard Dose in New York by SR Projects

Article source: SR Projects

Standard Dose, a burgeoning CBD brand has recently opened a store in New York’s NoMad neighborhood. Designed by TUNA in collaboration with SR PROJECTS the space features a meditation space, tea bar, beauty counter and sink, and grab-and-go products.

Image Courtesy © David Mitchell

• Architects: SR Projects
• Project: Standard Dose
• Location: New York
• Photography: David Mitchell

Image Courtesy © David Mitchell

The designers worked closely with Anthony Saniger of Standard Dose to concretize the brand’s identity in the minimalist interior. Intended as a retreat within one of Manhattan’s busier neighborhoods, the materials, lighting and furniture were all calibrated to establish a pervasive feeling of calm. “This was an unusual palette to pull together, often we are asked to create focus and dynamism through color and accents, here we opted for more subtle and harmonious colors with emphasis on texture and touch” says the designers.

The space utilizes arched openings and radiused corners to avoid any visual dead-ends. Plantings are also a central focus of the space, selected to correspond with their different placements: cacti at the entrance, conspicuous to passers by, a yucca providing cover for two lounge chairs, and a manicured jade in the meditation space.

Image Courtesy © David Mitchell

Image Courtesy © David Mitchell

Essential to the design was the approach to the space’s proportions. As with many storefronts, the empty space was very narrow and tall. The designers used a central feature wall to anchor the space, visually connecting the entire store while also defining the separate product zones. Through striking lower datums and easing corners, as well as dropping a baffled ceiling the designers were able to alter the perception of the space’s proportions.

A hallmark feature of the storefront is it’s incorporation of a meditation room focused around an artificial skylight. The skylight, by Italian manufacturer CoeLux is the first of its kind in a US retail space. The light provides the uncanny illusion of actual sunlight. “It really has to be seen to be believed” says Christopher Gardner of TUNA. ”For the meditation space, creating a sense of “place” was key, it needed to feel unlike any space a visitor might otherwise come across.”

Image Courtesy © David Mitchell

Image Courtesy © David Mitchell

Image Courtesy © David Mitchell

Image Courtesy © David Mitchell

Image Courtesy © SR Projects

Image Courtesy © SR Projects

Image Courtesy © SR Projects

Image Courtesy © SR Projects

Tags: New York

Categories: Interiors, Meditation center, space, STORE

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