ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. HEYTEA at One Avenue in Shenzhen, China by MOC DESIGN OFFICEApril 23rd, 2020 by Sumit Singhal
Article source: MOC DESIGN OFFICE This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.  Staircase, Image Courtesy © Nie Xiaocong
 From counter to seating, Image Courtesy © Nie Xiaocong The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.  Concept, Image Courtesy © MOC DESIGN OFFICE  Blocks in the space, Image Courtesy © Nie Xiaocong  Blocks, Image Courtesy © Nie Xiaocong  Axon, Image Courtesy © MOC DESIGN OFFICE  Form of blocks, Image Courtesy © MOC DESIGN OFFICE  Details, Image Courtesy © MOC DESIGN OFFICE From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.  Facade, Image Courtesy © MOC DESIGN OFFICE As the main character of the space, a unit of high tables is placed in an orderly manner. The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone. The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile, it meets the functional needs of tea breaks and close communication among people.  Central island, Image Courtesy © MOC DESIGN OFFICE  Block details, Image Courtesy © Nie Xiaocong  Block details, Image Courtesy © Nie Xiaocong  Block details, Image Courtesy © Nie Xiaocong The designer conceals the functional areas, such as self-service desk, between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.  Seating and recycle area, Image Courtesy © Nie Xiaocong  Tea pots on wall, Image Courtesy © Nie Xiaocong  Recycle area, Image Courtesy © Nie Xiaocong  Recycle area, Image Courtesy © Nie Xiaocong  Teapot details, Image Courtesy © Nie Xiaocong  Plan, Image Courtesy © Nie Xiaocong
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