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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. AND.G Concept store in Shijiazhuang, China by DAS LabJuly 5th, 2020 by Sumit Singhal
Article source: DAS Lab Substances are “symbolized,” interpreted, and screened by individuals, that reflects their feedback on practices in the world. Everyone is a part of the collective society and connects with the world, holding on his or her views. Conscious behaviors bring about the states of paralleling, opposition, merging and detachment, and immerse individuals into their internalized trajectories of movement.  Image Courtesy © Shao Feng
 Image Courtesy © Shao Feng The whole space is regarded as a medium for brands to gather, we analyzed its essence inclusiveness, trying to find out commonalities among contradictions. The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system. Through such a system, AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng As conceiving the ideology of AND.G, “decentralization” is the presence of the concept yet a practical necessity. Brands are encouraged to radiate themselves while intersecting and penetrating each other, to create vague ‘boundaries’ of non-confusion. As opposed to adopting fixed circulation, AND.G links up the ‘points’ to form a ‘plane’ to inspire the customers to have an in-depth dialogue with brands out of intuition. The purpose of re-examining the effects of contrast, integration, vagueness, and concentration that materials generated in the space, is not merely to pursue visual performance, but more importantly, to further bridge brands with art through creating a diverse yet homogeneous emotional context to convey brand declaration to the public.  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © Shao Feng  Image Courtesy © DAS Lab  Image Courtesy © DAS Lab  Image Courtesy © DAS Lab  Image Courtesy © DAS Lab
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Tags: China, Shijiazhuang |
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