ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Bespoke Romance in Bologna, Italy by paolo cesaretti Arch-August 19th, 2020 by Sumit Singhal
Article source: paolo cesaretti Arch- Mastery, Design, Uniqueness, our practice has transformed the three key concepts assigned by Kale Group – worldwide leading brand of ceramic materials – into a minimal geometric shape. The symbol of infinity is the design inspiration for this temporary showroom. Two merging circles representing perfection and durability create the rounded bold enclosure.
 Image Courtesy © Lorenzo Pennati
 Image Courtesy © Luca Rotondo Due to pure architectural shapes enhanced by a theatrical use of light, the entire showroom space is characterized by a metaphysical atmosphere. Displays evoke domestic and commercial spaces arranged on a loop path. Decorative tableaux made of cut-out ceramic tiles stand against walls and floors. The spacious lounge is an additional attractive space, designed as an hybrid meeting space merging an elegant metropolitan bar with an informal space dedicated to collective work.  Image Courtesy © Luca Rotondo  Image Courtesy © Lorenzo Pennati The outer elevations are made of hundreds of individually standing Kalesinterflex slabs, a large format tile with minimum thickness. Due to its versatility Kalesinterflex also is used at the heart of the exhibition space, to design a full domestic interior, composed of kitchen, living room and bathroom. Around this central element, with the aim to disrupt the general perception of ceramic tiles just as mere solid building material, we designed an interactive installation. Poetic and ironic, this became an attractor for the visitors, engaged with and informed about this material in a new different way.  Image Courtesy © Lorenzo Pennati  Image Courtesy © Lorenzo Pennati  Image Courtesy © Lorenzo Pennati  Image Courtesy © Luca Rotondo  Image Courtesy © Lorenzo Pennati  Image Courtesy © Lorenzo Pennati  Image Courtesy © Lorenzo Pennati  Image Courtesy © paolo cesaretti Arch-  Image Courtesy © paolo cesaretti Arch-  Image Courtesy © paolo cesaretti Arch-  Image Courtesy © paolo cesaretti Arch-  Image Courtesy © paolo cesaretti Arch-
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Categories: Shop, shopping center, Showroom |
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