Sumit Singhal Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Alony Haifa in Israel by Studio Samuelov
March 20th, 2021 by Sumit Singhal
Article source: Studio Samuelov
The main goal of our work for Alony was to create an open and pleasant feeling for visitors in spite of the many products displayed in the showroom. For this reason, we decided to use only black, gray and white colors and avoided tall display walls at the entrance, instead placing them at the back to allow a full view of the room. The concrete ceiling, which we decorated with minimalist details, became the central feature of the space. Finally, advising booths were placed at the center of the room to convey the message of openness and availability; this was the same principle that guided the design of the welcome desk, a low structure made out of wood, which invites clients to make inquiries.
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