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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Kaza Israel Furniture Showroom in Tel Aviv-Yafo, Israel by Baranowitz & Goldberg ArchitectsAugust 2nd, 2021 by Sumit Singhal
Article source: Baranowitz & Goldberg Architects Israeli architecture studio Baranowitz & Goldberg today officially unveils its architecture and interior design work for the new Kaza Israel furniture showroom in Tel Aviv. Located in an industrial area just outside the center of the city, Baranowitz & Goldberg imagined a world with geometric shapes laced with custom-designed, strong color palettes that would both encapsulate spaces for furniture display whilst standing out as a work of art itself. Inspired by Luis Barragán’s bold use of color, and Andrea Palldio’s strong perspectives at Teatro Olimpico in Vicenza, the Kaza Israel showroom is a living manifestation of distinct scenes, illustrating settings with the physicality of the changing décor. The Kaza Israel showroom is a space where life, theatre, and commerce engage in an architectural dance of space and color.  Image Courtesy © Shai Gil
 Image Courtesy © Shai Gil Baranowitz & Goldberg’s theatrical analogy for the Kaza Israel showroom creates a space with a long-range echo, forming different perspectives and continuous lines of visibility through the colored spectrums. For the Kaza Israel showroom, Baranowitz & Goldberg created a range of scenes that separates one, 1,000-square-meter interior into a vertical sequence of partitions across the showroom. These dividing partitions are sculpted as geometric masses made of smaller perpendicular sections, with different openings used to pass through or distinguish each area. The ceilings too were designed with protrusions that define yet another space on the horizontal dimension. The sculpted partitions and their sub-partitions create dynamic movement and tension as they float toward and away from one another, producing an ever-changing landscape of quadrants.  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil The passage of partitions created two bolder perspective axes that cross one another at the heart of the space. One perspective leads from the showroom’s main entrance to the staircase to the gallery located deep in the back of the space, providing a dramatic, sweeping gaze that invites the customer to move in and follow it to the second floor. The second perspective axis starts in the café on the ground floor and overlooks the space’s length from the other side while sparking an added interest and providing easier orientation into the smaller enclosures. The “decor” of the showroom is based solely on playful colors that the architects created and mixed themselves to create a distinct visual experience that is inviting and refreshing from the trendy scenes of downplayed minimalism that conquers architecture today. These colors — unique interactions of Blue, Red, Yellow and Orange, among others — becomes the lead character that breathes life into the sculpted partitions. Opposed to acting as an ornament, these colors become the only raw material of the space, setting the tone and the emotion for the specific scene being played out.  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil Departing from fashionable conventions, the color schemes consist of hand-picked shades chosen to create a gradual evolution on the one hand and theatrical contrasts on the other using opposite color combinations. Each partition comes in two shades. The sculpting of the section makes the other shade visible on the openings’ walls. The color plays occur alongside the crossings of perspectives and the peeping that the partitions offer to the upcoming spaces, teasing the visitor into moving inside and exploring the next section. The visitors who climb the stairs to the upper floor benefit from a discovery experience augmented by the additional layer of the area behind the scenes. Watching from above the partitions’ tops, the lighting, and other overhanging elements expose the inner workings of the “theatre” and the beauty of the entire space.  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Shai Gil  Image Courtesy © Baranowitz & Goldberg Architects  Image Courtesy © Baranowitz & Goldberg Architects  Image Courtesy © Baranowitz & Goldberg Architects
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Tags: Israel, Tel Aviv-Yafo |
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