ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Canali Flagship Store in London by Hangar Design GroupJanuary 3rd, 2022 by Sumit Singhal
Article source: Hangar Design Group The new flagship store opened by Canali, the iconic Italian luxury brand of tailored menswear, is located on the corner of New Bond Street and Brooks Street, in the UK capital. Conceived by the strategic design studio Hangar Design Group, the interior design project brings together the aesthetic style of the Canali fashion house with refined simplicity and spatial and material quality, along with fine materials and references to the architecture of Milan. The project focused on restyling the brand’s identity by introducing a more contemporary dimension to the display space dedicated to menswear while maintaining balance and formal simplicity.  Image Courtesy © Hangar Design Group
 Image Courtesy © Hangar Design Group Hangar Design Group has given the store a new look by conveying an atmosphere of elegance and tailoring with an exclusive and distinctive refined style. The display space, visible from the street, dialogues with the urban context, offering a showcase for the city that entices you to enter. Airy spaces are dedicated to displaying tailored products in the area historically regarded as the most luxurious in London and devoted to prêt-à-porter purchases: Mayfair. A fluid space for a stylish experience The Canali flagship store is an open and fluid environment on two floors, with light structures that allow customers to move around easily. The space is bright and defined by curved volumes and rounded shapes. Sculptural elements, such as the scenic staircase, complete the skilfully composed “tailor-made” setting.  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group Elegantly decorated, the boutique, spreading over 310 square metres, is an ode to the magnificent Milanese residential architecture of the early to mid-20th century. References to Milan can be found in the rounded lines, sinuous profiles, shiny marble and smooth textures of the store, which looks like a treasure trove, where two cities, Milan and London, meet. Reflecting the grandeur of the Mayfair district, where it is located, the centrepiece of the entrance hall is a nine-light Peggy lamp by Vistosi. Originally designed by Hangar Design Group for the Peggy Gugghenheim Collection on the Grand Canal in Venice, it has been enhanced with a mosaic covering of green velvet tiles. The veined marble surfaces, with their light colours, contrast with the horizontal bands of American walnut, a reference to the architectural heritage of New Bond Street.  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group The upper floor houses a VIP Room, where customers can make a “Su Misura” appointment. This made-to-measure service, available all year round at the boutique, therefore becomes even more exclusive in order to meet the brand’s high production standards. “We wanted to create a brighter and more ethereal atmosphere, which extends the existing space and amplifies its volumes,” says the architect Alberto Bovo of Hangar Design Group. “Our commitment was to translate the DNA of a company of excellence like Canali into a sitespecific project, dialoguing with the urban context and enhancing the brand.”  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group “London is one of our major markets and an attractive showcase for our customers,” adds Stefano Canali, the President and CEO. “This prestigious location combines attractive historic exteriors with modern infrastructures, in keeping with the highest and most sophisticated retail standards. The space will allow customers to fully experience the Canali world and discover our extensive range of products. Despite the current situation, we remain positive about the future and continue to invest in initiatives and projects similar to this one, which will support the development of the brand in the long term.” Hangar Design Group makes a further mark on the world of design: active for 40 years in the fields of product design, art direction and creating brand identities for major Italian and international brands, the multidisciplinary studio has left a lasting impression on Italian aesthetic culture. The group has used its interpretative skills to nurture the entrepreneurial, stylistic, manufacturing and brand paths that are part of our shared culture.  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Carolina Mizrahi  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group  Image Courtesy © Hangar Design Group
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