NIO Flagship House in Nanchang City, China by LUKSTUDIO

Article source: LUKSTUDIO

A car flagship store connecting a city to its people

A car flagship store connecting a city to its people, Image Courtesy © Wen Studio

• Architects / Interior Design: LUKSTUDIO
• Project: NIO Flagship House
• Location: World Trade Plaza, 1706 Honggu Middle Avenue, Honggutan, Donghu District, Nanchang City, Jiangxi Province
• Photography: Wen Studio
• Director: Christina Luk
• Design Team: Yicheng Zhang, Haixin Wang, Min Dai

• Scope: facade, interior, millwork, furniture and soft decoration design
• Key Materiality: terrazzo, ceramic tile, chrome stainless steel, oak wood floor, oak veneer, enamel paint, fabric acoustic panels, carpet, artificial stone
• Design Period: 2021.04-2021.07
• Construction Period: 2021.07-2021.10
• Net Area: 470㎡
• Lighting Consultant: SHUMUNG lighting design
• General Contractor: TOPIN
• Furniture Products: BENTU, GRADO, HAY, JOYSLIVING, MAGIS, TIWU, ZAOZUO

Founded in 2014, NIO is an innovative electric automotive company focusing on high-performance products. It is also committed to the vision of a global user community by establishing “NIO House” around the world. After identifying a design benchmark with bigger flagships, the brand is ready to set foot in all cities. Lukstudio has been commissioned to create the first NIO House in Nanchang.

1F plan, Image Courtesy © LUKSTUDIO

The site is at a shopping mall with a 2-storey storefront. An open gallery approach is key to the first floor display area with two entrances.

an open entrance to the mall, Image Courtesy © Wen Studio

the mirrored ceiling extends the space visually, Image Courtesy © Wen Studio

the streamlined elevator hall entrance, Image Courtesy © Wen Studio

minimalist elevator hall, Image Courtesy © Wen Studio

Given the white terrazzo wall and floor, mirror stainless steel ceiling are the standard materiality, our effort is in streamlining all sharp corners and adopting diffused light details, giving the overall high-tech ambience a softer touch.

2F plan-living room mode, Image Courtesy © LUKSTUDIO

2F plan-lecture mode, Image Courtesy © LUKSTUDIO

axonometric diagram, Image Courtesy © LUKSTUDIO

entrance to the owner zone on the second floor, Image Courtesy © Wen Studio

a clear view of the different zones, Image Courtesy © Wen Studio

NIO café under the wavy ceiling, Image Courtesy © Wen Studio

the “polished” gallery, Image Courtesy © Wen Studio

detail of the arched ceiling, Image Courtesy © LUKSTUDIO

Taking the elevator onto the second floor, one would arrive at another white gallery, but this time with a continuous arched ceiling. Inspired by water waves, the distinctive feature pays tribute to the water town identity of Nanchang and brings a lightness to the space. Under the rhythmic undulation, terrazzo cafe counter, display wall niches and booths are all shaped with streamline details, as if a stonescape polished by flowing water.

a view of the multi-functional space, Image Courtesy © Wen Studio

the warm wooden living room filled with daylight, Image Courtesy © Wen Studio

a shared space of relaxing atmosphere, Image Courtesy © Wen Studio

various forms of display for flexibility, Image Courtesy © Wen Studio

Contrasting to the austere white gallery, the adjacent multi-functional space finished in oak wood looks extra cozy.

behind the LAB table, a white box embodies the nursery and Joy Camp, Image Courtesy © Wen Studio

Joy Camp – a colourful kids’ playroom covered with soft surfaces, Image Courtesy © Wen Studio

the meeting room is located next to the quiet nursery, Image Courtesy © Wen Studio

A meeting room, a nursery and a children’s playroom are located along the east wall, while the west cabinet stores all the stools and curtains necessary for converting the “living room” into a conference space.

a communal table at the LAB area could accommodate, different gatherings, Image Courtesy © Wen Studio

a social hub for the car owners, Image Courtesy © Wen Studio

subtle curves create a sense of weightlessness, Image Courtesy © LUKSTUDIO

a power rail for removable sockets integrated under table top, Image Courtesy © LUKSTUDIO

the “floating” table, Image Courtesy © LUKSTUDIO

Apart from modular sofas and lounge seats, the open space also comes with a 5m-long communal table equipped for many types of gathering. Integrating subtle curves in its structure, the bespoke table appears to have its top lifted from the sides, conveying a weightlessness and echoing the water current theme.

an open living room, Image Courtesy © Wen Studio

a private lecture space, Image Courtesy © Wen Studio

steps of transformation, Image Courtesy © Wen Studio

In the Nanchang NIO House project, Lukstudio takes on a challenge to optimize a predefined framework and comes up with ideas connecting to its site context. Our focus on humanscale experience and attention to details reinforce NIO brand’s user-centric vision. The resulting “living room” is a service hub where potential and existing car owners come together and build a progressive community of the future.

Tags: China, Nanchang City

Categories: Showroom, STORE

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