Experience Center for Excella Experts in Mumbai, India by Open Atelier Mumbai

Article source: Open Atelier Mumbai

Excella Expert is located in an upcoming furniture hub in Worli, Mumbai that caters to all needs of the building industry. Drawing inspiration from international exhibitions that showcase luxe products in eclectic settings and are user-centric, the Excella experience centre is a one-stop shop for all kinds of interior requirements from materials, furniture, decor, lighting and much more. Conscious of the dynamic nature of the exhibitions, the design intent was to craft a space that adapts to the changing apparel, yet accommodates the showcase of each object on display. Hence, the interior is designed and detailed to act like a ‘shell’, taking a subdued aesthetic that elevates the exhibited item and adds to its experiential character.

Image Courtesy © Open Atelier Mumbai

• Architects: Open Atelier Mumbai
• Project: Experience Center for Excella Experts
• Location: Mumbai, Maharashtra, India

Image Courtesy © Open Atelier Mumbai

Reinvigorating the identity of a showroom and fusing it with that of an exhibition, the grand room is spatially zoned to accommodate clusters and pockets of real setups to give the patron a qualitative experience of the material, the finish and the object and establish an understanding of an actual setup and help them curate a visual catalogue of spaces to handpick pieces from.

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

The more permanent elements of the exhibition are designed to foster aesthetics and detailed to accommodate functionality to the best of their ability. Behind the front exhibit, as part of the front facade, sits the most spectacular installation made from a bent Flexi-ply and detailed with CNC cutting that showcases floor plans of spaces like the dining table, the home theatre, the balcony; all of which are detailed with furniture and hand-drafted nomenclature and dimensioning. This piece establishes the identity of the interiors as a space for design solutions right from a glimpse.

The whole emporium is a partial response to the nostalgia of the pre-pandemic encounters of attending exhibitions and experiencing spaces, filling that void and manifesting into an ever-transforming place, rooted in details.

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Image Courtesy © Open Atelier Mumbai

Tags: India, Maharashtra, Mumbai

Categories: Exhibition, Experience Centre, Interiors, Showroom

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