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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. GIANT Floor Exhibition Hall in Chengdu, China by DHB DesignNovember 24th, 2022 by Sumit Singhal
Article source: DHB Design The project is located in Hall 2, Fusen Mall, Chengdu, China, which gathers many brands and also forms a unique immersive shopping experience center. The project is on the left side of the escalator on the third floor of the mall, facing the atrium, but it is easy to be missed by consumers in the actual sight . How to solve this problem is an urgent problem for design.  Image Courtesy © 404NF STUDIO
 Image Courtesy © 404NF STUDIO Brand Story Giant(ITALY) The brand is Subordinate to C&L(Ciambella Legnami) company, founded in 1881, has 71 years of production of wood floor, is the world’s earliest geothermal raw wood flooring brand. WEIZER Weizpark(AUSTRIA) Founded in 1831, is located in Weiz, Austria, has more than 180 years of experience in wood processing and production, the emphasis on research and development and continuous exploration, has been a high level in the industry to maintain a high position. How to integrate the two top brands into the limited space, which can show the advantages of the product, and conform to the consumption logic, so as to make it a consumption destination, to achieve the effect of immersion experience, is the second problem to be solved in the design.  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO Compound Exploration of “Square” and “Circle” The Spatial Structure In terms of the composition of space, we give the two brands different forms and explore the relationship between them in order to present the differences and unify them. “Square” Square is composed of straight lines in form, square rules, meaning standard, integrity. “Circle” The circle is warm and soft in form, implying harmony.  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO From The Square To The Circle Although ancient artists praised “circle”, they did not advocate it in isolation. They believed that to enter a circle with “square”, because we appreciated the square from circle, it is the great beauty of artistic skills. Square is concrete and can be felt and touched, while circle is beyond square. The dialectical relationship between square and circle is a movement process from concreteness to abstraction. Although the outer square and the inner circle are contrary to the common sense, they are unreasonable and wonderful. They construct an opposite perspective and intend to present the familiar things defamiliarization.  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO Two Forms Of Tree, Curved and Straight There are two forms of tree, curved and straight, curved corresponds to circle, while straight corresponds to square. The combination of form and texture is realized through the corresponding relationship between the two groups. Based on “wood” , supplemented by other materials, in detail projected the nature: From nature, recording time. Design Reflection As a designer, any entry point can be expanded to create space. Differences in pointcuts and processes can lead to differences in the final results. If on the basis of functional value,not follow the beaten track, reinterpret things from a new Angle, so as to achieve poetic appeal.  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO  Image Courtesy © 404NF STUDIO
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Categories: Exhibition, Exhibition Center, Hall |
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