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ArchShowcase ![]() Sanjay Gangal
Sanjay Gangal is the President of IBSystems, the parent company of AECCafe.com, MCADCafe, EDACafe.Com, GISCafe.Com, and ShareCG.Com. King Street, Twickenham in Twickenham UK by Align Design and ArchitectureNovember 2nd, 2023 by Sanjay Gangal
Article Source: Caroline Collett Align Design and Architecture creates new shopfront and street furniture designs, a new identity and a 13m-high mural at King Street, Twickenham Project Team:
Align Design and Architecture has undertaken a high street regeneration scheme for London-based real estate investor Essential Living in King Street, Twickenham. The components of the scheme range from a new set of shopfront design guidelines for King Street’s existing retailers and any new brands taking on a tenancy on the street’s conjoined parade of shops, together with new street furniture and a new identity/marketing emblem, as well as a striking, large-scale mural located at one end of the retail parade. Identity and Mural The consultancy began the regeneration project with the development of a new identity, based on the client’s idea of using the kingfisher bird as a central emblem, referencing both the street name and, as the kingfisher is strongly associated with water, the River Thames, which runs close by. The design development of the emblem investigated the best route between a realistic and a more graphic depiction of the bird, whilst the kingfisher’s vibrant plumage then inspired the new colour palette for the shopfront façades. The final design then became the centrepiece for a 13m-high mural on one of the parade’s gable ends, at the junction between King Street and Wharf Lane (which leads down to the river), which has now been completed. The mural design was created by graphic designer Bobbi Galvin for Align Design and Architecture and was implemented by Graffiti Life, a collective of some of the world’s best creatives, project managers and professional graffiti artists, featuring the work of five painters from Joy Collective. The mural features the words ‘Welcome to King Street’ at the top in aluminium lettering, with a backlit LED light for evening presence. A circular motif, which is also halo-edge-lit at night, depicts a map of the street and the surrounding area, with the River Thames running through the centre. The kingfisher emblem stands proud of the circle, whilst the lines of the river follow the central blue of the bird’s plumage. Flower and plant tendrils then flow loosely in every direction from the central circle. Design guidelines have now been established for the shopfronts and these will come into being gradually, with individual planning applications submitted for each section of the parade. The new shopfront façades will feature a stall riser at a newly-uniform level, as well as all door frames at matching height and perfectly-aligned fascia signage, with paintwork featuring a range of blue tones from the new colour palette, inspired by the beautiful natural colouring of the kingfisher. The overall palette ranges from oak and ochre tones to a full spectrum of blues. Street Furniture Rosalyn Rudman, Director of Commercial Asset Management at Essential Living, commented “We are currently investing a significant amount in placemaking across the parade. This includes the new mural, using the kingfisher as an emblem for our section of the high street. The ambition behind the mural is to add interest to the parade and to mark King Street as its own destination – we believe that King Street well and truly deserves its own character within Twickenham! Retail high streets across the UK have been severely impacted over the past few years as a result of changing consumer habits and the effects of Covid. Contact Caroline Collett
Categories: Neighborhood, Retail, Retail facilities |