In 2017, the legendary French boutique Colette permanently closed. The Shanghai store of Triple-Major also declared closing. The shutting down of these two boutique leaders brought surprises to the entire business; yet many other boutique stores in China continued flourishing, as more than a thousand have now appeared—therefore, a clear commercial proposition, a unique understanding to pop culture, and a deep evaluation of humanity have become crucial rules in order to stand out from this rave of multi-brand boutique stores.
As a multi-brand boutique that brings together hot seasonal items from trendy brands and fashion weeks all over t……..he world, CHOCLAB collaborates with YEBIN DESIGN and tries to interpret the contemporary human centered design by proposing a new idea for commercial space—“new interpretation with the right amount of balance”.
‘pata pata’ and ‘waku waku’ for ‘la cienega and cafe’ in matsumoto designed by the architects saeco kobayashi and taishin shiozaki (atelierco architects), ‘la cienega and cafe’ is located in the center of matsumoto, a city in nagano prefecture, japan. the existing building was designed in 1998 by the architect hideo yasui to house a fashion boutique. more recently the client requested designs for furniture and the interior of a new cafe situated in the loft, with a provision for displaying lots of small objects and accessories.
Situated in the Toulousian’s historic district, a mansion house’s wing is renovated to host a Sessun’s shop. Fonctions are spread among the 4 levels of the building in order to avoid partition walls within each floor. Reserves take place in the basement ; the retail space is on the ground floor related to the street ; the first floor become the show room to host special events and the attic space is dedicated to the staff. The building is purged of interventions that have taken place over time to give back to see the original construction materials: brick walls, wooden floors and beams. Creating floor openings ,by taking off wood planks from it ,allow the difusion of light from a glass roof the the ground floor and reveals the built volume of the initial construction.
Moschino is opening a new flagship store in the heart of the French capital on rue Saint-Honoré. Creative Director Jeremy Scott wanted to transform the magnificent late-18th-century building in pierre de Paris into an exhibit-like space inspired by modern art galleries.
The new store concept, which was conceived and curated by architect Fabio Ferrillo in respect of the original essence of the interior, covers 270 square meters divided on two levels between the ground and first floors, which are visually connected through a two-story space and imposing curved staircase that becomes the focus of the architectural perspective.
Belgium and Italy, two traditions of savoir-faire, creative flair and innovation come together in Delvaux’s new Milan boutique. The oldest fine leather luxury goods Maison in the world has chosen the Capital of Fashion for its first Italian opening, with a jewel of a boutique, located in via Bagutta 12, in the heart of the Fashion Quarter.
The project is designed by Vudafieri-Saverino Partners, Milanese Studio which since 2012 has been taking care of the Delvaux boutiques’ design worldwide (more than 40, among which the last openings in London and Hong Kong). The concept uses the language of interior decoration to tell the brand history with a narrative capacity which interprets the context, the characteristics and culture of each city. Each address corresponds to a unique boutique, in which the Delvaux universe gives life to an intimate, personal dialogue between the Maison’s creations and the stupendous museum-like quality decorative works of art.
APPAREIL Architecture rose to the challenge of designing a Mile-End café-boutique overflowing with colors and daring. The 1500 square foot space houses a café, artisans’ workshops, and a boutique space where local creations are showcased.
In approaching the APPAREIL Architecture firm, the couple who owns the space, Gabriel Malenfant, member of the band Radio Radio, and Véronique Orban de Xivry, founder of the brand Bouquet, wished to create a hybrid space that combined a café with a workshop-boutique. This unique collaborative spirit is expressed in APPAREIL Architecture’s proposition through overlapping spaces which allow customers to gain an exclusive glimpse at the creation workshop, all while enjoying a coffee.
Stefano Tordiglione Design has been commissioned with creating a refreshing new concept for the Brooks Brothers store in Hong Kong IFC in 2014. The design struck a harmonious balance between the classic feeling of a heritage brand and the expectations of contemporary customers. Three years have passed, and customer habits and preferences have greatly evolved. In 2017, the studio is once again invited to invigorate their concept, this time for the ever shifting trends of Shanghai.
DUCCIO GRASSI ARCHITECTS had renewed and transformed the spaces of the MAX MARA flagship store of Tokyo, in the exclusive area of Aoyama.
In a corner position between Aoyama-Dori and Kotto-Dori, this space of over 400 square meters has one impressive facade and great visibility.
The exterior of the building, covered in pink granite and characterized by two large columns has been completely redesigned and made more current and consistent with the values of the brand. The design of this exterior has taken up the challenge of maintaining a unitary aspect without entering in conflict with the upper part of the building in which it is inserted in. The windows have been eliminated, the lower windows modified or closed, the columns incorporated in the new colored glass greige coating.
The passion for quality and innovation, together with respect for tradition, makes of Hi Contract an ideal partner. It gave the company the opportunity to be chosen by The Merchant of Venice for the design of sophisticated mono-brand stores. From 2016, stores have opened in Verona, Milan and Florence.
With a combination of the most modern technologies and craftsmanship, the contractor of Treviso transforms woods and other composite materials into volumes, surfaces and extraordinary objects of excellent qualities. It gives life to a suggestive and exclusive environment, from the wood of the structure and personalized trays for bottles to the carpets up to the lighting. Every detail of the furniture was created by the Hi Contract expert and dynamic team.
Il Makiage’s proprietary formulations are the foundation of an 800-piece makeup collection created with uncompromising attention to detail.
“The brand’s distinctive DNA celebrates intelligent, strong, confident women. We spent the last five years developing products that would live up to her high standards.” explains Oran Holtzman, the company’s co-founder and CEO.
Il Makiage has launched the collection with a pavilion by Zaha Hadid Architects that is informed by the label’s characteristically bold graphic identity.