The origin. Since the beginning of the project we were captivated by the idea of making a display window façade that could function as protection for the interior –the natural function of any façade- and at the same time be able to display a product in it. Breaking away from the conventional commercial glass façade that allows us to see into it without any further ambition.
Bean Buro was tasked to design a new retail showroom office in Wong Chuk Hang in the Southside of Hong Kong Island for the fabric company Cetec to showcase high quality fabrics from their own as well as partnering brands. The main front of house customer space should store and display a large amount of products, to support the viewing of fabric samples for inspiration, with variety of seating areas for customers to work, inspect samples and carry out discussions with supporting staff. The project should also accommodate the employees to work in the same unit with a pantry, a meeting room, and the possibility of transforming the unit for large events.
Mercedes Benz AMG Digital Showroom is designed by Boytorun Architects with an approach that contains the synchronic work of the multi disciplines.
Mercedes Benz AMG Digital Showroom built in Istanbul, Etiler has been designed by Boytorun Architects to make a significant impact in a small area as a “strong presentation of space”. The indoor working areas have been designed in line with the utmost life/working quality without interrupting the connection with the day light and fresh air. This approach has also been adapted in practice by Boytorun Architects and except for the exhibition areas, LED lights have been used together with the day light with the target of minimizing mechanical heating/cooling/ventilation costs and operating expenses.
This project is the interior design of a boutique for a new Japanese cosmetic brand. An old 18th century building in the center of Paris was chosen as first shop. This brand sells around 100 types of cosmetic essence products and each customer can create an original product by mixing products. The name of the brand “en” literally means “Beauty” in Japanese.
Concepts
The Japanese phoneme “en” means not only “Beauty” but also “Circle” and “Connection”. The design concept is inspired by these three meanings of “en“.
Khadi, the hand woven, coloured and printed fabric of India has been an essential part of wardrobe of Indian subcontinent. The same depth has been translated in the space with the earthy colours and warm textures. The space has been well-classified into different sections showcasing the portfolio of the brand. The spatial language has been a natural extension of the brand language which uses a “knit-pattern” as a concept to derive different patterns and forms.
The product offering addresses the trends and taste of the customers. The fabrics have been sourced and produced from the indigenous craftsmen from different parts of India and thus reflecting the true essence of Khadi.
Studio MUTT were appointed by Universal Works in late 2017 to act as architect and creative partner for their future stores. The brief was to determine how an approach to clothing can translate into an approach to architecture. Studio MUTT developed a functional and vibrant style that responds to the layout out the building and could be tailored to subsequent sites. Coal Drops Yard is the second in the collaboration following the Soho store at 26 Berwick Street.
The new Theater of Cachan aims to transform the neighborhood with an urban, cultural and social point of view. The entrance of the Theatre, as an outstretched hand that prompts and guides visitors, is marked by a fold that pace the length of the façade.
The building appears as a simple volume, made up of two overlapping entities. A first transparent volume disconnects the project from the ground: it is the foyer, open and lively, offering a set of openings and revealing the inner volume. A second mineral volume composed of terracotta elements, stands over the first volume and envelopes the project as a stage curtain.
It was recently Inaugurated in Verona the showroom of the well-known sportswear brand, designed by the architectural firm Alberto Apostoli for 3A Sport, official importer of Converse for the Italian market.
Last June the works of the new Converse showroom in the province of Verona were completed.
Owned by 3A Sport, the importing company for Italy of some important sports brands, including Nike, and owner of the Just Play brand, this exhibition space bears the signature of Alberto Apostoli, an internationally renowned Italian designer.
A dull industrial building from the 1990s has been transformed into a modern monastery for the science of cycling. High performance bicycles from Argon 18 are displayed in a futuristic retail experience that blends elements from the world of technology, engineering, mechanics and community. Here harmony exists between man, nature and machine. It is a space that fosters knowledge, learning and innovation and perhaps even more importantly, invites people to dream.
ZAAS, was commissioned to design the new flagship store for Gree, one of world’s largest air conditioner companies, in Istanbul where the task was to create an engaging display space as well as promoting the recognition of this world wide brand in Turkey.
Under a very economic budget, the design is shaped around two areas: the front area is planned to include client reception and sales, meeting room and air conditioner display space while the back area is planned to host the employee offices, seminar room and storage. The air conditioner display area is designed to accomodate the wall – mounted types and the stand up cylindrical floor conditioners, which have their distinct technology and design.
The abstraction of the air that is ‘heated’ and ‘cooled’ come into being in the use of a bold, warm color in the meeting room and the different tones of blue in other areas. The use of different materials like wood, metal and glass also aim to reflect the idea of harmony betwen the cold and warm, embracing the theme of “Heating and Cooling for Everyone Everywhere”.
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