Article source: The Los Angeles Design Group, LLC

Beaver Creek is the seventh in a series of stores designed by The LADG for Surefoot. Each store is unique, specifically designed for the space and the demands of the local market.  At Beaver Creek, the design concept of the store is not unlike the construction of a ski-boot: it’s an efficient, comfortable center, surrounded by a very complex and performance-driven shell. In the middle of the store there are several custom-fabricated pieces of furniture that house Surefoot’s custom fitting process. The furniture is designed to be unobtrusive and helpful – kind of like an ergonomic butler to the fitting process. Fittings are exacting, and customers can spend hours working with Surefoot staff to get the boot just right. Subtle angles in the furniture help position customers’ feet and a series of platforms bring boots up to exactly the right height for operators to work on them.

Surefoot Beaver Creek

• Architects: The Los Angeles Design Group, LLC
• Project: Surefoot Beaver Creek
• Location: Beaver Creek, Colorado
• Project Team: Andrew Holder, Claus Benjamin Freyinger, Noah Rubin
• Completion: November, 2011
• General Contractor: Blueprint Construction
• Steel Fabrication: Astro Engineering and Manufacturing
• Wood Fabrication: Machine Histories
• Size: 1,200 Square Feet
• Program: Retail store for custom ski-boot retailer

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