Article source: IF(Integrated Field)

With its recognized status as a leading jewelry and diamond brand, ANANTA JEWELRY takes a monumental step in its three-decade-long history with the decision to redesign the business’s identity and retail space. Transitioning from a fine jewelry business to a lifestyle jewelry brand, ANANTA has brought diversity to its products to encompass a comprehensive range of demands, catering to clients of all age groups, tastes, behaviors, and budgets. More importantly, the new brand identity aims to introduce a new perception and value to make the diamond and colored gemstone jewelry more accessible, something wearable, and a part of everyone’s memorable moments in life, while maintaining the brand’s superlative standard.

Image Courtesy © Ketsiree Wongwan

• Architects: IF(Integrated Field)
• Project: ANANTA JEWELRY
• Location: Central Pinklao Branch, Bangkok
• Photography: Ketsiree Wongwan
• Area
  • ANANTA-PK: 125.7 sq.m.
  • ANANTA-CTW: 26.4 sq.m.
• Design: 2019
• Completed: 2020

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