Article source: AquiliAlberg

In occasion of the opening of the new flagship store in Italy, Philipp Plein chose to collaborate for the first time with AquiliAlberg, a Milan-based architectural and design studio.

AquiliAlberg’s sculptural portal anticipate the fashion designer ultra-contemporary and luxurious world.

PHILIPP PLEIN opens his first flagship store in Italy and chooses the exclusive location of Versilia. The store, that counts as the seventh mono-brand store in Europe, faces the central Via 4 Novembre in a well-known and worldwide appreciated location where mountains and seaside create one of the most suggestive and sunny Italian backdrops. To accompany the opening, an inauguration cocktail party guests with an international flair. La bella vita. Forte dei Marmi represents an exclusive way of approaching life, style, luxury, fashion and beauty.

Interior View

• Architect: AquiliAlberg
• Name of Project : PHILIPP PLEIN store – Forte dei Marmi
• Location: Forte dei Marmi, Italy
• Client: Philipp Plein
• Phases: Concept, preliminary design, definitive design, site supervision
• Area: 50 sqm
• Programm: store
• Year: 2011

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