The Galleria is Korea’s first and largest upscale department store franchise founded in the 1970s, and has remained at the forefront of the premium retail market in the country since then. The store in Gwanggyo a new town just south of Seoul is the sixth branch of Galleria. Located at the center of this young urban development surrounded by tall residential towers, the Galleria’s stone like appearance makes it a natural point of gravity for public life in Gwanggyo.
Since the beginning of the millennium local nodes with a high density concentration of mixed program are used in Korean town planning. These nodes consist of a mix of public, retail, culture, housing, offices and leisure generating life in new metropolitan areas and encouraging further developments around them: the Power Centre strategy. The Gwanggyo Power Centre will consist of 200,000m2 housing, 48,000m2 offices, 200,000m2 mix of culture, retail, leisure and education and 200,000m2 parking.
Location: Future new town of Gwanggyo, located 35km south of the Korean capital Seoul
Program: 200,000m2 housing, 48,000m2 offices, 200,000m2 mix of culture, retail, leisure and education and 200,000m2 parking
Date: 2007-2011 (initial planning)
Budget: Withheld
MVRDV: Winy Maas, Jacob van Rijs, Nathalie de Vries with Youngwook Joung, Wenchian Shi, Raymond van den Broek, Paul Kroese, Naiara Arregi, Wenhua Deng, Doris Strauch, Bas Kalmeijer, Simon Potier, Silke Volkert, Marta Pozo, Francesco Pasquale
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