Article source: Architekten Wannenmacher + Möller GmbH

On the outskirts of the East Westphalian city of Halle the car dealership Ford Hagemeier has taken a big step towards expansion with the construction of a new vehicle hall. With this tripling of the exhibition area it will now have the opportunity to present both the commercial vehicles and the cars from the range of Ford products, oriented towards their target customers. The old vehicle hall will be converted into a performance centre where more sports-oriented vehicles will be exhibited. The new structure, on the other hand, is designed for vehicles that are intended for families and older persons as well as special offers for bargain hunters. The client wants the focus of the buildings towards different customers to be reflected in their architecture. This is why the new vehicle hall will be given a warm atmosphere with the use of wood, which seems to better correspond to the mental conditioning of the defined target groups and that contrasts with the more technical appearance of the old building, which was constructed in 2001 in the style of the Ford store concept.

Image Courtesy © Architekten Wannenmacher + Möller GmbH

• Architects: Architekten Wannenmacher + Möller GmbH
• Project: Ford Showroom
• Location: Halle, Germany

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