Article source: v2com

There are many ways to express a brand; It could be a monotonous expression, or a diversified presentation. It is similar to magazine in this regard. A magazine has an unified tonality and values, it starts contact with readers through different contents, but a brand connects to clients through different products. It’s logicality, upgrade ability, and continuity have something in common.

The diversified way of life, Image Courtesy © Shao Feng

• Architects: RIGI Design
• Project: Magmode of Hangzhou Kerry Center Store
• Location: Chengdu, Hangzhou Shi, China
• Photography: Shao Feng
• Chief Designer: Liu Kai
• Design Team: Liao Wan-Tong
• Author: Liu Kai
• Main Materials: Metal Plate, Baking Varnish, Felt, Art Paint, Leather
• Area: 250M²
  
• Design Time: 2016.08
• Built Time: 2016.11

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