CIFI is one of China’s leading real estate developers. The project in Hefei is already the third sales centre that Ippolito Fleitz Group has designed for CIFI. It allows prospective buyers to experience the residential complex that is currently under construction. The brand slogan ‘Building for a better life’ addresses a target group that values sustainability, health and life in harmony with nature. All the CIFI sales centres designed by the identity architects have a strong relationship to their natural environment. The sales centre in Hefei is close to the fifth-largest freshwater lake in the country. So this time, the leitmotif is: water.
This project is located above the development axis of the HeFei Financial Business Central, along the South Fei River. This is an ideal location, giving the project tremendous possibilities for future development. By reconstructing the mixed-use building, we hope to redefine the architecture and landscape, as well as interior design and user interaction, thus reflecting the essence of contemporary cosmopolitan lifestyle.
Like many other cities in China, Hefei is undergoing a rapid transformation. The original urban fabric was torn apart and discarded, replaced by giant blocks of anonymous structures and forms. The present Hefei is just a fleeting moment on its relentless march toward the future. So, we call it a “Momentary City”.
The project developed by RTA-Office belongs to a big master plan that includes three different museum buildings surrounded by a big green area. The Anhui Provincial Paleontological Fossils Museum and the Anhui Provincial New Museum are already built. RTA-Office was involved in the design of the third one, the Anhui Provincial Art Museum. The plot is located in a new politic and cultural district. The new building will occupy the Southwest corner of the park. The client asked for a design in accordance with the surrounding environment, for a modern architectural concept, simple and elegant, at the same time for a design with complete functions.
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