Article source: i29 interior architects

Having successfully opened a temporary store earlier this year, Frame Magazine decided to continue at a new location. i29 interior architects where asked again to design their retail environment. At Felix Meritis, the monumental ‘Zuilenzaal’ was transformed into a mirrored universe to reflect and intensify its grandeur. There could not have been more contrast with the new location at Herengracht 178, a serene completely white space.

Image Courtesy © Ewout Huibers

• Architects: i29 interior architects
• Project: Shop 03 – Frame store
• Location: Herengracht
• Photography: Ewout Huibers
• Client: Frame Publishers

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