The concept originated when we first came down to see the property during the plowing season. The formations in the fields served as a preliminary boost to the conceptual design phase of the project. The “plowing”, which is an arranged intervention in a land compound, divides it into strips or sowing areas. Those areas which are sub-spaces of the plot appear in the villa in the configuration of different spaces, with the rhythms of “plowing” producing the transitions between the public and the private. The spaces create an organized longitudinal system and a random widthwise system, of the person and his movement at home.
2B Hub is a co-working space renting offices located in Shoken Street – Tel Aviv, Israel.
Shoken street is located in the southern area of Tel Aviv. It is considered a diverse, colorful and busy area. As a whole, we take the environment into consideration in every project. However here specifically it was crucial in our concept building stage.
2B Hub is a home for the IMPACT communities in Israel. The idea of 2B Hub was first born with the desire to create a company and space that will encourage significant investments in the local IMPACT market. The new offices will become a home to many social funding companies.
When Golany Architects approached the design of this residence in the Galilee, they took upon themselves the challenge of maximizing the potential of the lot at the edge of a village, overlooking the open wide landscape, adorned by the Sea of Galilee.
The desire was for the residence to embrace and engage with the ancient landscape. Therefore, it was important to maintain an unobstructed continuity between the lot and its surroundings. To determine the exact level of the house, the architects and clients went to the empty lot, where they climbed a ladder to check for the level at which the Sea of Galilee can first be seen. The level of the house was then carefully determined for a minimal rise above ground level to provide far views, while still avoiding any retaining walls or barriers, despite the mountainous terrain.
Gottesman Architecture in collaboration with GSArch, unveil POSTSCRIPT, a modern, minimal, private home located in Kfar Shmaryahu, Israel. It is the first private home undertaken by Architect Asaf Gottesman in over a decade. Approached by a former client, this project offered an opportunity to re-sharpen old skills and to rekindle a discourse with both clients and friends. The result is a deceivingly simple design that appears both effortless and unassuming.
Cast in situ in fair-faced concrete, POSTSCRIPT reflects a preoccupation with meticulous detailing. Designed for a large and growing family, the home unifies several narratives while underlining the importance of the family nucleus.
Article source: Jonathan Canetti Architecture & Design Studio
Villa Salame is located in the southern area of Tel Aviv, in the midst of alleys crowded with garages and craft shops. Abandoned for many years, the house was originally built around the 1850’s as a residential estate for an orchard owner and his family, featuring an inner courtyard in a typical local arabic style.
While planning the renovation, the architects thought of the house as a modern mediterranean oasis in the heart of a bustling urban area. In the design process great attention was given to maintain the true nature of the original stone house, while incorporating new and modern elements that suit the needs and beliefs of the young couple.
As a new home for the spectacular natural history collections of Tel Aviv University, the building combines exhibition spaces and research activities. The collections, which were never before on display, were placed in a large wooden chest – a treasure box of valuable specimens of flora and fauna. The building enfolds the box and offers it to the public as an enigmatic object, invited to be explored. The box itself, which aspires to be of timeless qualities, concurrently ancient and futuristic, is covered with industrial wooden panels that highly insulate the collections and keep them under strict climate control.
INFI is a software company that has developed algorithms that enable precise decoding of user behavior and streamlining decision-making processes. The algorithms combine AI with life sciences, resulting in an understanding of each individual’s thinking and thinking patterns through automatic and very fast processes.
INFI is unique in that it analyses each user’s behavioral pattern individually and not statistically, reflecting the specific user’s behavior accurately in the digital world.
The offices of high tech company Optimove are spread over 2,500 sqm on the 33rd and 34th floors of the Adgar 360 Tower, located in the heart of Tel Aviv’s business district. Optimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, its scientific approach to marketing relations and creative development is what makes it a unique company in its field.
Studio Roy David was commissioned by Optimove to design their new office space.
The company started out as a small company whose first offices were located in the humble HaTikva neighborhood, and from there continued to grow based on non-draft capital from outside investors.
Have you ever noticed that most small apartments seem to be white?
In this 44 sqm apartment, the choice of black veneer proves the strong effect a dark color has on a small space. The apartment, located in a beautiful preserved building with high ceilings in the center of Tel Aviv was designed for a couple of successful career men and their dog.
The apartment is located in a building at the city center with preservation status. Architects: Dov Hershkowitz, 1931. Bar-Orian, 2017.
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