Shirli Zamir Design Studio designed the new VISA innovation center and offices located in Rotschild 22 – Tel Aviv, Israel.
Just like any project, the environment of its location was studied and taken into account. Right at the beginning of the project, the city, a special feature of the new innovation center became the main aspect in our inspiration, and we decided to take the magnificent 360 ° surrounding city view of the beautiful modern Tel Aviv, and create an interpretation of the city’s skyline.
The 700 square-meter office is located in the heart of Tel Aviv city, in an area filled with Bauhaus buildings and eclectic hybrid skyscrapers composed of historical structures and modern elements combined. Roy David Architecture was tasked with making the space habitable for the high tech, innovative venture capital named Aleph.
Blanco is a fresh and revolutionary advertising company specializing in projects from varied fields. As the team started getting bigger, Blanco partnered with Roy David Architecture Studio to design their new 200 sqm office space located in the Electra Tower in the heart of Tel Aviv, Israel.
Development of a new design concept for the largest home design retail chain in Israel. The design emphasizes the size of Betili and its leadership in the field, though, among other things, a trendy and confident substantial language of concrete and raw wood and an open and very spacious planogram. A sculptural “Avenue of the Accessories” structure, accompanies the customers from the entrance into the depth of the store, thus emphasizing the unique Betili interdependence between furniture and matching accessories. The store’s centerpiece is the “Betili Studio” where customers can take an active part in designing various furniture, selecting finishing materials and planning furniture settings fitting their home. This customer empowerment allows the retailer to take over the home design domain and strengthen its position as THE dominant signature in that domain.
The size of the lot is approximately half a dunam; the area of the house is about 320 square meters. As soon as we saw the location – its proximity to the Herzliya sea – we immediately felt that the required design for the building’s envelope had to be clean and modern, while featuring facades resting on an old stone hill surrounded by water.
RUST Architects in collaboration with Greentectura designed the Iron Source new head office in Sarona Tower in central Tel Aviv. The four floors, with a total area of 10,000 square meters, accommodate hundreds of employees in various departments.
Offices of various sizes have been positioned around the exterior of the space while public functions form around the core of the building which at points “invade and cling” to the façade to bring direct natural light to them and break the sequence of the offices.
A long and narrow apartment in a preservation listed building on Tel-Aviv’s Rothschild Boulevard. Open-minded and daring customers gave a fascinating challenge for a 93m² apartment: a room for each of the three children and for the parents, 2 bathrooms and a spacious living area. The starting point was unusual: the children’s rooms were designed to be minimal, functional and simple thus providing a wider living space in the public areas.
The couple, an interior designer and a graphic designer, lives in the apartment for two years. The loft is based on the 12th floor of a prefabricated exposed concrete building built in the early 60’s and it occupies approximately 95 sqm. From the loft, found at the top of the building in southern Jaffa, Tel Aviv, there are some spectacular views of the Mediterranean Sea and the ancient neighborhoods of Jaffa and Tel Aviv.
A duplex house located in a small neighborhood north of Tel-Aviv, Israel, resides two families of close friends. Both are well attuned to modern architecture as owners of construction technology solutions businesses. The goal was to design two different single family houses, each with its own unique plan, and still maintain a unified and coherent architectural element.
An old rooftop flat located at the heart of the city, was fill up with new programmatic content, aiming to be free of old common paradigms of the 20th century, suggesting instead a tolerant and fully flexible space, allowing his tenants to change and influent.
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