Our interior design for Fitness 22, a company that builds health and fitness apps, reflects the main values of this closed-knitted company, which is dedicated to advanced technology and wellness.
To keep the space cozy and personal, while highlighting the work of the company, we combined home-like elements with wellness and sports motifs. The main kitchen has a “just like home” feeling; the lounges are comfortable and inviting; and sports-inspired graphic elements created by Studio Luka, including a climbing wall, decorate walls and offices.
Article source: architect Raz Melamed & architect Omer Danan
Facing the endless waves of the sea that break right at the entrance Old City, townhouses stand with an impressive and traditional stone cladding. Within one of these ancient buildings lies an apartment that architects Raz Melamed and Omar Danan turned into a house that is a meticulous, one-of-a-kind architecture. The house was designed for a young couple and their two children, who have already lived in the home for many years and knew how to identify every corner inside while identifying the home’s every need for improvement. In addition, they got to know the neighborhood around them in depth, including the climate and community that surrounds them– a very important detail in planning a home in a familiar environment.
With a view of the Tel Aviv’s skyscrapers and its urban vegetation, a wonderful apartment has evolved, combining quiet materiality and a touch of humor. The building has undergone a massive renovation designed by architect Raz Melamed with the aim of adapting to the needs and desires of the young tenant, who has a fondness for order and a love of art items that symbolize aesthetics equally as much as good memories. From the beginning, it was clear that the design of the apartment would place emphasis on displaying diverse art, and would respond to the client’s requests such as a large bedroom, gym, and a place to entertain.
Prior to the renovation, the layout of the apartment included 3 bedrooms, a small kitchen and a crowded living space. In addition, the laundry room and the original guest bathroom created a long, narrow corridor that led to the rooms, which was a disruptive factor in the natural flow of architecture.
This house in Tel Aviv went from rural to modern, and under the professional hands of architect Raz Melamed, it underwent a full transformation that eventually suited its occupants like a glove, suited to both to their daily life and large-scale hospitality that takes place on a regular basis. The couple and their 4 young children lived in the house before the renovation, and although the architect recommended demolishing the house from its foundation for the sale of time and budget, they chose to cling to the sentimental aspect of the house, deciding to preserve the shell and make the necessary interior changes to suit changing needs and contemporary and kicking design.
In collaboration with On studio, we created a colorful, happy and sophisticated space for Konimbo, a company specializing in e-commerce. The design, which reflects the character of this innovative company, was created in direct communication with the colors, textures and surfaces of the architectural design. We also created special pennants for every room, different from every sign you’ve ever seen
We worked together with Max’s marketing team and D.S. Blay Architects to create the language and design for their 7-floor office complex. Our goal was to create a different and innovative design for each of the floors based on the company’s branding book language. We chose a material for each floor symbolizing the type of work of each department. For example, for the HR department we utilized fabric, which symbolizes human connection. We decorated meeting rooms, phone booths, a large cafeteria, and incorporated motion graphics on the first floor to give a first impression of innovation and technology. In summary, seven floors of cutting edge, fun and inspiring environmental graphic design.
Allscripts, an American company, recently acquired the Israeli start-up Dbmotion, which works to enable direct communication between various medical service providers and physicians.
The company’s research and development center is located in Be’er Sheva, as part of a plan to revive the Negev desert. Social responsibility is essential to the CEO, as well as gender equality inside the company.
The main goal of our work for Alony was to create an open and pleasant feeling for visitors in spite of the many products displayed in the showroom. For this reason, we decided to use only black, gray and white colors and avoided tall display walls at the entrance, instead placing them at the back to allow a full view of the room. The concrete ceiling, which we decorated with minimalist details, became the central feature of the space. Finally, advising booths were placed at the center of the room to convey the message of openness and availability; this was the same principle that guided the design of the welcome desk, a low structure made out of wood, which invites clients to make inquiries.
When Dr. Lam told us to design their dental care practice we immediately set two goals: to create a space that is friendly and pleasant to users and that also reflects the innovative character of the company, which uses the most updated technology in the field. The lobby is a calm but interesting space, with some touches of special lighting and decorative 3D elements. For the rest of the spaces we chose a sober design, with interesting although discreet design elements.
Our interior design for Locusview, a digital platform of construction data for energy infrastructure, was inspired by the company’s merging of low-tech and high-tech. Our mission was two-fold, to create a beautiful design in line with the company’s values, while focusing on giving users a top-notch experience.
We designed a cafeteria lounge full of color, sober designs and functional spaces; a spacious and efficient kitchen space and a relaxing and imposing terrace, which serves as a place to relax and recharge in the middle of the day.
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