For NIO, Kokaistudios established innovative design principles for the electric vehicle brand’s signature NIO Houses. Recently realized in Jinan, the resulting space comprises dedicated areas for all users, and an altogether different take on conventional car showrooms.
For electric car brand NIO, Kokaistudios transformed the corner unit of a shopping mall in central Jinan into a landmark NIO House. Centered on themes of family, community, and home, the resulting space features innovative twists on conventional car showroom elements, such as interactive and mobile displays, as well as strategic material choices. Moreover, the Jinan venue incorporates key design principles for a new design template for the next generation of NIO Houses.
With its recent European launch, NIO is steadily entering the international electric vehicle market as a new player. Back in China, the brand has been a market leader and the public is familiar with the sleek NIO House and community concept. The development of user experience therefore seeks to connect more to the local culture, giving rise to site-specfic design. After collaborating on the NIO House in Nanchang, Lukstudio is given an opportunity to transform a standalone courtyard house in Jinan, the capital of Shandong Province.
Jinan is known as the “Spring City” for its many springs since ancient times, with a landscape of lakes and water being a nutrient of life for the city and also a source of cultural enrichment. The copywriting takes springs as a starting point to conceive the spatial pattern and hopes to interpret the fluent posture that the flowing water emerges from the stone crevices, sparkling. Meanwhile, with abundant urban landscape culture as the venation, the design of aqueous phase starts from the concept of museums, with the hope that the space created can not only display objects but also bring viewers a pure enjoyment of architectural strength and aesthetic feeling. The unusual special scale and viewing method make the intuitive experience mix with the exhibits to be interwoven into a unique cultural memory and offer more in-depth field implications.
The city of Jinan has a strategic location supported with a good transportation hub (Yaoqiang International Airport, Beijing-Shanghai and Jinan-Qindao high-speed train lines, several important highways and an important transport artery that passes through the city). By having this strategic location supported with good transportation hub, Jinan has lots of potential advantages and opportunities for development.
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