Article source: GroupDCA

The expression of Indian heritage has inextricably found its roots embedded in the treasure trove of craftsmanship and artisanal detailing in our culture. A torchbearer of our values across generations, jewellery in the subcontinent epitomises gestures of love and heirloom that are painstakingly passed on over decades. Anand Jewels as a brand have strived to encapsulate the undying essence of preserving traditions through every collection and venue they have founded across the years.

Anand Jewels and groupDCA have shared a professional relationship lasting up to almost two decades, wherein the design consortium has been able to witness the brand’s trajectory of growth from inception to its thriving success today. The driving impetus behind the newest venue’s conceptualisation arises from the client’s aspiration to reiterate the brand’s identity, one that can be emulated across a succession of stores.

Image Courtesy © Suryan and Dang

• Architects: GroupDCA
• Project: Anand Jewels
• Location: DB Mall, Bhopal, Madhya Pradesh, India
• Photography: Suryan and Dang
• Square Footage: 3,688.8 square feet
• Principal Architect: Ar. Rahul Bansal
• Year of Completion: August 2020

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