Article source:Klingmann Architects and Brand Consultants

Framed Store Entrance : Image Courtesy Klingmann Architects + Brand Consultants

• Architects: Klingmann Architects and Brand Consultants
• Project: Balzac Caffé – Main-Taunus Center
• Location: Main-Taunus-Zentrum Sulzbach, Germany
• Site Area: 166 m2
• Project Scope: Branding, Graphic Design, Signage, Interior Design, Lighting
• Project Type: Retail: Coffee Shop Chain
• Client: Balzac Coffee Company
• Design Team: Anna Klingmann, Jean Keil, Richard Abi Saab, Sarina Heres, Bless Yee
• Software used: AutoCAD, Adobe Suite

KABC was hired by Balzac Coffee (Balzac Caffé) renamed to redesign the chain after the company merged with World Coffee in 2011. Services included formulating a brand strategy and subsequently a brand experience comprised of graphic services, signage, architectural design, and interior design. The brand strategy is based on the original brand values of the founder of Balzac coffee as well as current coffee shop trends observed in New York City. The second part of KABC’s services was to translate the developed brand into a series of distinct and memorable experiences for guests.

Outside Seating Area : Image Courtesy Klingmann Architects + Brand Consultants

This Balzac Coffee Shop was the first shop realized for the brand. It is located in Main-Taunus Center, a brand new shopping development outside Frankfurt, Germany.

Company Logo Material : Image Courtesy Klingmann Architects + Brand Consultants

The Balzac Coffee brand and subsequent interior design have been developed from the types of products the stores will sell. Coffee will always be sold, while extra offerings like Panini, frozen yogurt, and specialty shakes will change based on what is popular at that particular time. Similarly, classical furniture which evokes a timeless quality will be built into the store, while whimsical accent pieces juxtapose the minimalist sensibility.

Bar is More than Service Counter, Engages Visitor : Image Courtesy Klingmann Architects + Brand Consultants

The shop near Frankfurt features the signature Balzac Caffé wooden frame on the outside. Upon entering, shop patrons are greeted with a 9 meter long, wooden counter that defines the narrow linear space.

Display Case of Local Homemade Food Items : Image Courtesy Klingmann Architects + Brand Consultants

It is shaped and intended to be more like a bar counter as opposed to the typical service counter, and will act as a social zone for people to enjoy coffee and additional items each Balzac store will offer.

Wall Opens and Reconfigures Shop : Image Courtesy Klingmann Architects + Brand Consultants

This minimal environment is made cozy through playful and artisanal accent elements that will be changed more often, including the menu boards, graphical styles, and seating upholstery.

Company Logo Frosted Glass : Image Courtesy Klingmann Architects + Brand Consultants