The project designed by Migliore+Servetto Architects for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension. The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter. On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.
Milan is the city that best represents the international face of Italy, comparable to London, Frankfurt, Paris. Unlike many historical Italian cities, Milan is more related to its development in the nineteenth and twentieth century, to be more precise after the industrial revolution. In this sense, design in Milan is compared with the more contemporary face of Italy, made up of factories, subways, concrete and steel and not so much of particular historical preseces. Witness is the fact that the Futurist movement has developed mainly in Milan, a movement created to respond to the issues of the contemporary city. It was not a particularly important relationship with the large existing masterpieces, but rather a reflection on the themes of the contemporary city.
Giuseppe Tortato signs La Forgiatura, the redevelopment of an industrial area of Milan that demonstrates how it is possible to work on an urban area in a nonviolent way. The new multi-purpose complex is characterized by a distinctive sign that arises from the culture and history of the original place marrying technology and natural environment, with a strong integration between architecture and landscape.
The exterior of the project in dialogue with the interior.
The architectural context has influenced the design of interior spaces in two ways: positively and negatively; the building it is not exactly an office building, quite the opposite, because there are no requirements such as flexibility and efficiency. So, we found in the site unusual features in 99% of the offices. I mean double-height spaces, or plan without large rectangular areas and depth, that could suggest us some different lay out.
In 2007 Microsoft Italia chose to establish its headquarters in a rural landscape characterized by the seasonally shifting pattern of agricultural production. The proposal focused on the condition of agricultural fringe, an opportunity to create a transition; to create a meeting point between two technologies, working the fields and working with computers. These two realms of technology develop in parallel, with neither prevailing over the other.
Architecture and Landscape: Flores & Prats, Barcelona.
Engineer: Studio MPartner Srl, Milan;
Botanic Adviser: Luigino Pirola, Bérgamo
LEED Certification: Greenwich Srl
Interiors: ReValue, Milan.
Area: 150.000 m2 of plot.
Budget: 150.000.000 euros.
Program: Campus for Microsoft Italia. Offices and services 45.260m2; Auditorium for 400 people, 2.560m2; Kindergarten for 90 kids, 3.000m2; Underground Parking for 1000 cars, 26.500m2; Landscape 55.000m2.
Awards: First International Prize Dédalo-Minosse inVicenza, June 2011. LEED GOLD Certification (Leadership in Energy and Environmental Design)
Software used: A combination of hand drawing with Computer Assisted Design
MCA has designed Pioltello, near Milan, the new headquarters of the 3M company. The building is the first part of a masterplan of the area conceived by MCA in 2005 to be realized. It is a terraced, linear structure, 105 meters long by 21 wide, varying in height from two to five floors.
The project designed by Migliore+Servetto Architects for Pedrali has just been awarded in London with the Fx International Interior Design Awards 2012 – Museum or Exhibition Space category.
Organized by the English magazine FX, the 14th Fx International Interior Design Awards gives a prize to the best of interior projects and products from all over the world, realized from June 2010 to July 2012.
MuMAC, Museum of Coffee Machine, was designed by Paolo Balzanelli owner of Arkispazio and Valerio Cometti founder of Valerio Cometti+V12 Design in order to celebrate the 100th anniversary of Cimbali Group, the most important pofessional coffee machine manufacturer in the world, through its legendary brands LaCimbali and Faema.
The first and second phase of this project consist in the renovation of the ground floor of an historic hotel in the centre of Milan, we re-organized all the interior spaces giving them a new fruibility. Different materials lead the client through the spaces: stone, tatami, leather and coloured glass are used to create a stylish and intimate ambient.
A light intervention inside Palazzo Reale, is the exhibition project designed by Italo Lupi, Ico Migliore and Mara Servetto. On one side it creates a great dialogue with the pre-existing architecture, on the other is supports the narration and use of the exhibition. As a prelude to the exhibition, in the first rooms, long expository out of scale tables display a narration, both on paper and multimedia, about the historic exhibition of ’53 on Picasso in Milan.
Image Courtesy Migliore+Servetto Architects
Project: Picasso Exhibition
Location: Palazzo Reale – Milan, Italy
Design by: Italo Lupi, Ico Migliore and Mara Servetto
email
Facebook
Twitter
RSS Feed
