The relationship between memory and the House of Memory is not one of simple translation. Contemporary Milan does not possess a fixed, entirely shared memory that is ready to be carved in stone. Rather than considering the House of Memory as an expression of a shared memory, it would be better to consider it as a tool for discussing the different elements that coexist within the collective memory of the city.
Offices are not usually designed inside a speedboat, but that is the metaphor chosen for the new headquarters of AB Medica in Cerro Maggiore, a project by Giuseppe Tortato. Specialists in developing and marketing sophisticated robots for medical purposes and DNA analyses, AB Medica opened its new headquarters in 2015 inside an “iconic” building in a suburban setting close to the high-speed Milan-Varese motorway, which is inspired by the distinctive shapes and forms of super-fast speedboats. Starting with a dynamically streamlined work of architecture that is also intended to embody the owner’s corporate philosophy based around innovation, AB Medica commissioned DEGW to design a new Space Planning and Interior Design project suitable for an unusual layout (partly due to constraints associated with an elongated triangular building lot) and capable of optimising all the spaces: a project, whose various operating levels encompass approximately 2000 m² of offices over an overall area of 9000 m² serving about 130 people, mainly focusing on the reception areas, ground-floor canteen and waiting area, first-floor client/meeting area and second-floor executive area and offices.
The Supermarket of the Future, a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati, opens this week in Milan, Italy. The new store was built by Coop Italia, Italy’s largest supermarket chain. It incorporates facilities such as interactive food tables, smart shelves and real time data visualizations, which will inform shoppers about the origins and characteristics of particular foodstuffs, promoting more informed consumption habits. The flagship store extends over a surface of 1,000 square meters (10,800 square feet) and employs technologies first presented in a prototypical version by Carlo Ratti Associati at Milan’s World Expo 2015, in the framework of Coop Italia’s Future Food District pavilion.
Businesspark Milanofiori North, addresses the rising demand for high quality, yet affordable offices in Milan. The area is a self-contained entity comprising 218000 m2 of gross floor area and offering a variety of functions including offices, housing, commercial, retail and leisure facilities, a cinema and a hotel. Special attention was paid to energy efficiency, the use of renewable energy and applying local materials, thus reducing the need for transportation and carbon emission. The Milanofiori North development territory acts as the new southern gateway to Milan. It is situated alongside the A7 motorway and is linked to Milan’s metropolitan railway network.
The Moscova house is a volume with rectangular plan, placed on the fifth and top floor of a nineteenth century building, situated in a street corridor connecting the ‘garden’ of the city of Milan, the Sempione Park, to “Chinatown”, whose pronunciation perfectly alludes today to that cosmopolitan quality of big and small cities. The longitudinal development of the plan measures 5×20 m: the elongated west side adjoins to a symmetrical apartment, presenting thus no openings, while towards east wide roof openings offer a broad view onto the skyline of Porta Garibaldi. The structure is of masonry and the thick partition walls of pressed bricks of which it consists divide the space in four communicating areas, connected towards west by a series of aligned openings that offer a full visual lengthwise from one end to the other. On top of the one sided pitched wooden roof, a row of skylights delivers a significant amount of light towards the ‘blind’ side of the house.
Our task was to modernise and complete a two-storey hospital pavilion in Melzo. We were asked to design clinical laboratories and a morgue. The extremely diverse requirements of these two additions strongly influenced our definition of the interiors and the composition of the architectural masses.
A place to boost creative inspiration and productivity, this original café format takes the Moleskine brand into a new dimension.
The Moleskine Café opens at Corso Garibaldi 65, in the heart of the Design District of Brera in Milan. This new retail format, designed and developed in partnership with Interbrand, represents a natural evolution for a brand dedicated to creating content and building cultural experiences. For this experience, Interbrand and Moleskine developed the positioning strategy ‘Inspiring Journeys’, which encompasses the brand’s strong tie to culture and travel. This strategy guides the brand in the development of its new collections and the creation of experience formats such as the Moleskine Café.
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