Article source: Noor Khan Design studio 

This retail store has been designed keeping in mind the aesthetic of the brand. Since the product design is based on a fusion of eastern and western wear giving a vibrant and colorful look, the store has been kept minimal in terms of color so the focus is always on the product rather than the architecture/interior.

All the design elements are in black and white so that the product can be emphasized and displayed in a clutter free manner. The form of the fixtures allow maximum display in minimum space.each fixture was designed keeping in mind the product range of the brand. Eahc fixture is multi functional, can display garments vetically and horizontally.

Image Courtesy © Noor Khan Design studio

• Architects: Noor Khan Design studio
• Project: BTW – By The Way
• Location: Multan, Pakistan
• Software used: SketchUp, Lumion
  
• Completion Year: March 2019

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